Can you tell us more about Paarly’s area of expertise?
We are a software publisher specialized in listing on the web, through its compilation and optimization. We are able to analyze the prices of an entire market on behalf of our clients, which will allow them to quickly know the price of their products and offers against their competitors. Then we can help the company to reposition its prices based on the analysis obtained.
Today, which actors are you helping?
We work on a daily basis with a wide variety of companies from diverse and varied fields of activity, and in particular in retail with players in health and beauty, clothing, DIY or, for example, company material.
In total, today we work with more than two hundred clients, with many key accounts and almost a third of the CAC 40 companies, including the three largest.
What encourages your customers to draw on your expertise over another?
We have developed a price observatory made up of more than 5,000 sites in 60 countries, which allows our clients to know with great precision the position of the competition in relation to the products they distribute. Precisely thanks to this observatory, we will be able to reposition your offers according to the pricing strategy of your competitors, using the combination of an algorithmic solution and artificial intelligence, to be able to set prices automatically and spontaneously. This technology allows us to modify tens of millions of prices every day on behalf of our partners.
The fact of industrializing the collection and analysis of prices will allow price managers not to have to carry out these actions manually and to fully concentrate on their work, through tasks with greater added value.
The idea is also to seek double experience.
In fact, within Paarly, we are developing two large areas of expertise, with a first department oriented towards e-commerce, with experts who have worked at Amazon who support customers on the market side. The second department is made up of data scientists who will be able to help clients analyze the different data, in order to optimize the price domain as much as possible.
How about growing your business?
After building capital for eight years, we completed our first €4 million fundraiser this past March. A sum that should allow us to support the growth of the company and improve the incorporation of new clients. To date, we are at a growth rate of around 90%.
In the face of the recent crises we have gone through in recent years, be it the covid one or the current one linked to inflation, and in the face of the rise of e-commerce, we are now able to provide relevant solutions for our many clients. The fact of supporting electronic merchants for more than eight years allows us to have a high level of experience and a real perspective on the challenges of this sector and its evolution over time.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
