Some 615 million euros were wagered online during the 2022 Soccer World Cup, a higher amount than expected, the National Gaming Authority (ANJ) told AFP on Saturday.
The France-Argentina final alone generated 55 million bets, compared to 37.5 million for France-Croatia in 2018, the ANJ said, confirming the figures published in Les Echos, adding that 30 bets were placed during the France-Morocco semifinal. millions.
By way of comparison, a total of 366 million had been bet for the competition in 2018 and 420 million for the Eurocup in 2021, according to the head of the sector, who will publish a more complete balance of the figures and behavior of bettors in January.
At least +70% compared to the 2018 World Cup
The ANJ had initially anticipated at least 530 million euros of internet betting in France during the Soccer World Cup, an increase of 70% compared to the 2018 World Cup. But the amount is likely to vary depending on the progress of the French team. In the competition.
This report will also include a section on the operators’ advertising campaigns (content, volume and levers used).
On Monday, the Addictions France association denounced the “questionable marketing techniques” of sports betting and alcohol companies, “the other winners” of the Mondial-2022 according to it.
“Widespread in public places and on the Internet,” online gambling site operators and alcoholics “encourage unhealthy practices while clearly associating football with alcohol consumption and gambling,” the association wrote in a statement.
70% of players are in debt.
Prior to the World Cup, companies in the gaming and media sectors had committed to more “responsible” advertising, in particular by limiting advertising pressure for minors.
However, the risk of becoming addicted, especially among the youngest and most vulnerable, is real, Youssef confirms on the BFMTV antenna. “We do it to experience the game in another way and at some point we get hooked because it gives us an adrenaline rush,” he said.
According to a study by Addictions France, 70% of online gamblers are under 34 years of age and 70% are in debt. “The illusion of easily earning money is directed mainly at people in precarious situations,” confirms Bernard Basset, president of this association, who is calling for a specific law to better regulate sports betting.
Source: BFM TV
