With a 20% increase between 2021 and 2022, the reform market has been booming for several years. If the sale of these items is mainly done online, Hubside.Store has opted for convenience stores. Created in 2020, this subsidiary of the Indexia group, a specialist in refurbished smartphones, design and distribution of services in the high-tech universe, valued at 1,100 million euros and which already has 3,000 employees, has the distinction of being the only brand that offers refurbished products for physical sale. ” Even though the market is booming, some consumers are put off buying second-hand products through a generic photo on a website. explains Jean-Pierre Galera, Deputy Director General of Indexia. ” Especially since these markets work with high volumes and pay less, they often buy lots in the US or Asia, repackage them in China, and then sell them. »
At Hubside.Store, each product sold is reconditioned internally at the Indexia group’s technical center in Romans-sur-Isère, in the Drôme, from which around 15,000 reconditioned products leave each month thanks to 200 repair technicians. Thus, Hubside.Store controls the entire process, from the reconditioning phase to the final sale, all in a short circuit. ” This is the originality of our concept » adds Jean-Pierre Galera “And if the product is too defective, we take back the components, which allows us to be self-sufficient and never run out of stock of parts. »
500 stores in two or three years
Smartphone, computer, tablet, television, Hubside.Store offers all the products of the best brands, new and reconditioned. The customer can thus choose the item he wants at the same price as on the internet. Direct store sales also facilitate the recovery of mobiles with a more attractive budget for the consumer.
At Hubside.Store, in addition to purchasing new and refurbished media products, customers can also opt for other services to maximize their purchasing power. Among them, the Hubside Reward Club loyalty program that allows you to benefit from up to 2,400 euros in benefits per year (discounts and refunds on purchases from collaborating brands in the food, leisure, fashion, gift card, etc. sectors). Also a rental service (Pass’Location) to promote consumption ” Useful “ in the purchase of products “latent”, repair and recycling to extend the life of your devices, recovery and collection of used multimedia devices to give them a second life and encourage reuse: customers can go to the store with their used phone, its value will be estimated and they will leave walking away with your new phone, paying only the difference. The brand has also launched the Buy Back, which allows, for a monthly subscription starting at €9.90, to obtain a top-of-the-range mobile every year. ” For example, as soon as a new smartphone comes out, the customer comes to the store and returns their iPhone 13 to us in exchange for the iPhone 14. This gives them access to a newer model on a small budget. »
After crossing borders with Spain, Portugal and Belgium, the brand, which already has 120 stores, has recently exported its concept to Italy with the opening of 3 new stores in stores in Milan and Turin. The brand plans to continue deploying its offer internationally, consolidating itself in the German market while taking advantage of the dynamics of a booming market. “We aim at 500 physical points of sale within two or three years” ambitions Jean-Pierre Galera.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
