What is the history of the C2i Group?
The C2i Group was initially a traditional real estate agency. Having finished my studies in August 2007, its creation symbolized my first professional experience and my discovery of entrepreneurship. From 2008 to 2014, I evolved through trial and error. I had a vision for my business and I knew it was going to work. However, he struggled to accept it. So, in 2014, I filed for receivership after accumulating €120,000 in financial losses.
This decision was beneficial, because it left me no choice but to succeed. It was in 2014 that the C2i Group started a successful development. For my part, I made an interesting billing as a real estate agent. I stayed in this good time going to train in 2017 with the American Mike Ferry, considered the greatest real estate trainer and coach in the world.
This training lasted two years. I accompanied him to Italy, Belgium, attended many seminars and of course he trained me. I acquired processes and methodologies that we are the only ones to master in France, and then I passed them on to my collaborators. Armed with this experience, we opened two new real estate agencies between 2016 and 2018. However, that still wasn’t enough for me. I wanted create the first hybrid structure in Francemixing traditional real estate agencies and independent real estate advisors.
How did your real estate group take this new twist?
Significant implementation work was carried out in 2018. Then in 2019, I hired the first six independent advisors from large national networks. The biggest arrivals were in 2020. I was already used to make lives every monday night, at 6 pm, to support my advisors in their problems. With the confinement, these sessions gathered a large number of viewers. Among them, real estate consultants who sent me their requests.
Until March 2020, I turned down applicants located more than an hour from my home. I was afraid of not being able to accompany them properly. We finally surpassed this milestone, and integrated 50 new advisers during the confinement. 2020 ended with 100 advisors. With the desire of some to open their real estate agency, we created our brand license C2i Group, thus becoming the first structure to support your real estate agents in opening their own agency.
By the end of the year, the C2i Group will have 250 real estate advisors. We hope to be 500 by the end of 2023 and 30 agencies. We do not wish to develop further, to remain a human-scale network, nicknamed “The Tribe”. The same goes for the number of employees: they should not be more than 25.
The C2i Group is strong in a relationship that cannot be found anywhere else between the founder of the network and the various advisors. I want to preserve our balance by still being a player on a human scale.. The goal is to continue accompanying each real estate advisor, remain attentive to their problems and needs, and help them increase their billing skills.
Why join C2i Group?
Our operation is based on three essential pillars:
- Our values, our vision and our inspiration. We transmit positive mentality, overcoming, performance, respect, sharing and transmitting. In our house, the collective prevails over the individual. All our real estate consultants are called at least once a month by our central office to find out how they are doing and what they need. They feel valued and supported. Our network is even participatory: on a voluntary basis, and every 6 months, four advisors are appointed C2i Group Ambassadors. They are part of our decision-making, and are informed in advance of the news, at the same time as our employees;
- The quality of our training.face-to-face or digital: even if 80% of real estate advisors who join us are already in business elsewhere, they receive upon arrival a mandatory 10 day training. I encourage him for 7 days. At the same time, our e-learning platform has more than 500 hours of exclusive content. Our advisers also follow a training course of one day each month, or even two days for managers of real estate agencies. They can also attend a training session every morning, from 9 to 10 am. It covers various topics: legal, urbanism, mentality, production, exclusivity… All our training courses are available in playback on our platform. Finally, those who wish are advised by the network’s experienced advisers;
- The tools made available to our advisors : each one has its own field of application. They are complementary and facilitate day-to-day work.
These different points reflect my vision of the role of the real estate agent. He is the B2C seller who sells the property with the highest financial and emotional value for the French. It is a noble profession. In my opinion, it is one of the most important professions, because it is at the origin of the biggest changes in the life and housing of the French. However, in today’s market, more and more people believe that it is possible to become a real estate consultant in just a few days… This is not true. In order to preserve our know-how and our experience, I believe that a selective barrier should be established to access our profession, as is the case of notaries.
I also created a crazy and unique event in France, the Event’immo.
The idea for Event’Immo came to me in December 2019. I first thought of a seminar open to all real estate agents, with very high-level athletes as speakers. There are many similarities between sports performance and business performance. In 2020, the first edition brought together 100 people and guests such as the swimmer Yannick Agnel and Sidney Govou, a former player of the French soccer team.
In 2021, we also invite personalities with extraordinary life or business trajectories : among others, the international footballer Djibril Cissé, Philippe Croizon, who became an athlete after losing all his limbs, the professional guide David Laroche to talk about self-improvement, and the businessman Hapsatou Sy.
We have set the bar much higher this year. A DJ was on hand to welcome guests with music, adding energy to an already well-paced event. The 2022 edition welcomed 250 people and we had very good comments from real estate professionals. The next edition will take place on June 8, 2023, always in Nîmes, and will welcome 400 people. It will last for one day and one night.
The objective of this annual meeting is to be inspired by these different personalities, to go beyond a mental limit and to feed on the ambient energy. Our ambition now is to bring Event’Immo in 5 years in Paris, and welcome 1,000 people there.
In addition to your training, why did you choose to transmit your background and your methodologies in a book?
The DNA of the C2i Group is based above all on transmission. Even today, I myself provide 75% of the formation of the network. For several years, advisors from other real estate networks have requested my training and coaching. They also informed me that the trainers were taking my method on the surface and mostly on a paid basis, without really delving into it. So writing a book seemed like the next logical step to me. Thus, my vision of the profession and a large part of my training become resources accessible to all and free of charge. This book responds to my vocation: work to ensure that our work has a good image thanks to competent advisers. I would have liked to have had it in my possession at the beginning of my career.
My book will be available on February 14, 2023 and pre-orders are now open. The 5 chapters take up the 5 pillars of my methodology, called MAESTRO : M for “mentality”, A for “the art of prospecting”, E for “exclusivity”, S for “know how to build loyalty”, T for “work”, R for “repetition” and O for “organization”. Like a driver, the real estate agent must resume his true role and animate the real estate world that surrounds him: the broker, the notary, the diagnostician, the mason, the surveyor…
The chapters will be supported by my experience and testimonials from advisors. Readers can find very specific cases, quotes and QR codes. Depending on the content, it will link to a MAESTRO Academy page or new resources to download. But beyond a simple book, this project heralds a whole new training program…
So what are the next steps?
First of all, my book will also be accessible in audio format, with podcasts corresponding to each chapter. The MASTRO Academy will open its doors on March 1, 2023. It will resume all the resources of the book in more detail, and on video. Once a week, I will also present a private book on topics related to the book and to answer the problems that real estate consultants encounter. Finally, I will launch a big training tour, starting in June 2023.. The idea is to go out into the field to train people who are receptive to my messages and my training methods.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
