What does post-Covid look like in terms of non-media?
It is clear that the Covid, in the midst of a crisis, slowed down our activity a lot. But the recovery was very strong. This shows that the non-media continues to be essential. Many companies have transitioned to telecommuting and reduced office sizes accordingly. The latter need, today, a unifying element so that the teams can meet physically. This is what allows, for example, the roadshow. In this sense, the non-media plays an irreplaceable role both from the point of view of the employee experience, increasingly important since the health crisis, and from that of the customer experience. In fact, brands always express a real need for proximity to consumers.
How to repeat this experience?
At Airstream Events we are constantly innovating. In particular, through new vehicles and offering new experiences. We are in the process of developing a glass truck in which we will place objects in levitation. One can imagine placing it near a sports store and levitating a bike to promote its release. This offer should be launched on the market in February 2023.
Who are your customers today?
Our client portfolio is divided into two: the agencies that represent 50% of our billing and the direct advertisers that are the source of the other half of our billing. We have already organized roadshows for big brands like Canal Plus and even L’Oréal. These large advertisers seek to promote new products or communicate about their existing catalogue.
How are the new demands regarding sustainable development taken into account?
This is, in fact, one of the great issues of the moment. We are aware of the environmental impact of a roadshow. That is why we are increasing our efforts to make our vehicle fleet more and more ecological with an eco-responsible approach. At the moment, switching to electric is not an option, due in particular to the insufficient range these vehicles have and their inability to tow the trailers we use. On the other hand, we have equipped our fleet, of which we are owners, with LPG. In addition, our employees take eco-driving courses.
Does the difficult economic environment make you fear a difficult 2023?
The rise in energy costs impacts us enormously and forces us to transfer it to the price of our services. However, the need for businesses to be closer to their customers continues, which should support our business, even in these difficult economic times.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
