The production of Alsa yeast will be concentrated in Strasbourg, announced Monday the German group Dr. Oetker, which sold the Lorraine factory where the pink sachets were produced to the Italian company Newlat, keeping the Alsa brand.
The yeast will be produced “90% in France, in Strasbourg”, being the “complement” “from factories based in Germany and Italy”, the group detailed.
20 million euros
The sale of the Ludres (Meurthe-et-Moselle) plant, effective from January 1, represents an investment of 20 million euros for Newlat, which intends, with this new entity and the commercialization of part of the production under the Minuto brand, a turnover of 50 million euros, until 2024, and a profit before taxes (Ebitda) of 5 million euros.
The Alsa brand site, created in 1897 in Lorraine, had been put under ad hoc agent in September.
Dr. Oetker also explains that he “got a job at his Ludres plant, renamed EM Foods”, where “all his employees, that is, 93 employees, have been absorbed by the Italian group”.
The Ludres factory had already been bought, at the same time as the Alsa brand, by Dr. Oetker from the Unilever group in 2018. It then had 140 employees.
Source: BFM TV
