In the supermarket, the receipt can still increase. This is what Michel Biero, Lidl France’s executive director of purchasing and marketing, said on BFMTV this Tuesday night. For him, “it is inevitable, it will be progressive and there will be inflation in the three months after March 1 in national brand products.”
The purchasing director of Lidl France explains this new price increase for the French brand’s products by the fact that the tense trade negotiations between producers and supermarkets will end on March 1 at midnight.
An increase “that will be spread over several months”
“There is still going to be inflation, it is inevitable. Suppliers today are asking us for price increases because they need them. (…) In French brands, the negotiations must conclude on March 1 at midnight, but I have increases between 15 and 50%, in particular for a multinational in the field of drugstore, perfumery, hygiene”.
Recently, the National Association of Food Industries (ANIA) stated that “almost half of the companies had not yet signed the contracts that will determine their future for the next twelve months,” according to The echoes.
At the end of these negotiations, Michel Biero expects in any case a gradual increase in prices in supermarkets. “The time to pass the tariffs… March, April, May will be very difficult”, especially in “coffee, cosmetics, tea, drinks” whose prices are likely to skyrocket.
However, this price increase may not be immediate if some major distributors still have product in stock to sell at previously negotiated prices. “Products with very low turnover, of which we have a little stock, will be in mid-May. (…) If I have a little stock of well-known soft drinks and if I can still sell with the invoice price for the month of February, I would. That’s why I tell you that it will spread.”
Source: BFM TV
