BFM Business is stepping up luxury and giving players a voice in this important and resilient sector in which France excels. Iconic Business will be presented by specialized journalists Audrey Maubert, Audrey Tcherkoff, Pauline Tattevin, Éva Jacquot, Juliette Weiss and Sarah Durand. This new vertical will analyze the news in all areas related to luxury: real estate, travel, fashion, jewelry, cosmetics, gastronomy, transport…
A 360 RADIO/TV/DIGITAL DEVICE
ISSUE: Every Friday at 9:00 p.m., Audrey Maubert will present a program in which she will interview players from the sector. The first program will be broadcast on Friday, January 20 at 9:00 p.m., then it will be broadcast on Saturday, January 21 at 7:30 p.m. and on Sunday, January 22 at 1:30 p.m.
ICONIC BUSINESS.FR: All the news about fashion, jewelry, but also real estate, travel, cosmetics, gastronomy… And all the content of the antenna.
DEDICATED PODCASTS: Audrey Tcherkoff, editorial writer for BFM BUSINESS, will perform a series of 6, 45-minute episodes. In this outdoorsy native podcast, she’ll meet top personalities and discuss industry news.
DEDICATED SOCIAL NETWORKS: All the specialized content of ICONIC BUSINESS will be available on the dedicated social networks
DEDICATED NEWSLETTER: BFM BUSINESS will offer a weekly newsletter so you don’t miss any luxury news. All BFM BUSINESS programs can be found on the dedicated site, in the app and playing on the free VOD platform “RMC BFM PLAY”.
Source: BFM TV
