A facilitator at the service of the company
An open source solution for performing data integration, Airbyte offers its users autonomy in data collection and management. Using simple configurations, the extraction of different types of sources is possible, which allows the standardization of the information. “We make sure that companies get the most out of dataexplains Michel Tricot, co-founder and CEO. Sometimes they are sitting on a gold mine! Today, a company that does not meet this parameter automatically loses competitiveness.
Understanding your customers in detail guarantees, for example, identifying the triggers that can lead to the exploitation of the buyer’s profile, to stimulate sales. Internally, the data helps gauge team engagement, understand the specific organization of a service, and propose adjustment. “Tangible data about certain changes guides the company to solve sometimes important problems, adds Michel Tricot. But not only: in a sales context, information about the marketing or operation of the product makes it possible to understand the customer panel and automate the conversation with those who have key attributes. Specifically, Airbyte and its data collection tool help the various operators in the field.”
More than a support service, a community
The Airbyte tool extracts data contained in different applications: “Our initial process boils down to a simple question: what audience did I get after an ad, what proportion, what conversion rate? All this information comes from Google Analytics, Google add, product database, payment connections… Many different systems. Airbyte centralizes this crucial information for both large groups and small start-ups.”. Open source tool to download and use directly, its very nature allows to discover a maximum of data silos through connectors: 400 available to date, with the goal of extending the tool to 1000 connectors by the end of 2023. This free offer associated with the Cloud payment offer constitutes a turnkey solution, without the need to maintain an external system.
With 70,000 deployments, 2,500 daily active users, and an announced goal of becoming the standard in terms of data collection, Airbyte is firmly in line with the data movement.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
