Online sales increased by almost 14% in 2022 in France, a new record

A new record: in 2022, the French spent 146.9 billion euros on the Internet, an amount 13.8% higher than in 2021, the Federation of e-commerce and distance sales (Fevad) announced on Tuesday.

“It is the equivalent of the automotive sector or the construction sector”, underlined the general delegate of the Fevad Marc Lolivier during a press conference at the Ministry of Economy.

This is “a new record” after the online sales turnover achieved in France in 2021 which stood at 129 billion euros, Marc Lolivier told AFP.

Last year, 2.3 billion transactions were made on online sales sites in France, 6.5% more than in 2021, detailed Marc Lolivier.

cutting-edge services

This growth is “driven by services, and in particular transport, tourism and leisure” which shot up 61% compared to 2021 (and 50% compared to 2019, the year before the pandemic), stressed the delegate general, leaning on a double panel. , that of more than a hundred “leading” e-commerce sites and that of the secure payment platforms of 200,000 commercial sites.

Product sales, on the other hand, fell 7% compared to 2021, but held steady at 33% compared to 2019.

“The bar of 200 billion euros (in Internet turnover in France) should be reached in 2025,” said Marc Lolivier.

On average, a French cybershopper spent €3,515 online last year, placing more than one order per week.

The three most visited sites in France are Amazon, Leboncoin and Vinted, Marc Lolivier said.

Amazon, Leboncoin and Vinted on the podium

For the first time, Fevad commissioned the Odoxa Institute to focus on the purchasing behavior of Generation Z, ages 12-25, conducted with 1,440 online shoppers, including 609 youth.

48% of young people aged 12 to 25 make more than half of their purchases on the Internet, more than the general population (28%), said Odoxa CEO Céline Bracq.

Regarding eco-responsibility, 8 out of 10 young online shoppers state that they “prefer quality over quantity” and two out of three have bought a reconditioned or second-hand product by 2022.

Influencers are more decisive than advertising in their purchasing behavior, and the most influential in France are Squeezie, McFly and Carlito and Michou, concluded Céline Bracq.