Can you present Eschenbach Optik in a nutshell?
Founded in Nuremberg in 1913 and now led by Dr. Jörg Zobel, CEO, Eschenbach Optik GmbH has become the leader of its business sector in Germany and one of the leading suppliers of optical products internationally in a century. The company today has its numerous subsidiaries present in twelve countries, around thirty international business partners and more than 630 employees worldwide.
To date, Eschenbach Optik GmbH is a world leader in eye care and among the top 10 international eyewear suppliers with the brands Titanflex, Humphrey’s, Brendel, Jos. Eschenbach, Freigeist, Fineline, the Marc O’Polo license, Talbot Runhof glasses and, lately, MINI EYEWEAR. Through its brands, Eschenbach Eyewear demonstrates the full diversity and technical feasibility of modern eyewear designs today.
Can you tell us more about the French subsidiary?
Established in Yvelines since 1994, Eschenbach Optik France is a major player in the French eyewear market. The company registers a growth of +25% in the French optical market in 2021 in a global market with a drop of 10% (GFK 2021 source) and +50% in the space of 5 years.
Eschenbach Optik France, which has about forty employees in the territory, is equipping itself with the means to achieve its ambition: to establish itself as the reference partner of French opticians, providing them with a portfolio of 20 optical and solar collections, feminine, masculine. , junior, all segments and class B. In addition to this offer of glasses, Eschenbach Optik France has a complete and varied catalog of binoculars, as well as a global offer of visual health that includes lamps, analog or electronic magnifiers, the most innovative , intuitive, light and ergonomic teleloupes on the market, as well as a range of therapeutic lenses.
Eschenbach Optik joined Inspecs Group plc in 2022, allowing it to start distributing five new brands: Superdry, O’Neill, Caterpillar, Savile Row and Botaniq. This union allows the Inspecs Group to reach the sixth step of the podium of world eyewear companies. Eschenbach Optik is now ISO 9001 certified.
What place has innovation occupied since the creation of the company?
Since its creation, Eschenbach has placed innovation at the heart of its activity, such as with the invention of the Titanflex frame in titanium and with shape memory. The design of our products has also been awarded numerous prestigious international awards (Red Dot Design Award, Silmo d’Or, etc.).
His group is also committed to protecting the environment.
Within our group, innovation also demonstrates our commitment to respecting the environment, as is the case with the Botaniq collection, which is designed from recycled and/or recyclable materials with guaranteed traceability. We also offer the O’Neill Blue Collection, which is made from recycled fishing nets, illustrating Jack O’Neill’s commitment to protecting the oceans. In general, all our collections are designed, designated, with constant concern for the protection of the environment (bioacetate, etc.).
Next September you will participate in the International Professionals Fair‘optics and glasses (SILMO). The opportunity to present your know-how to professionals?
In fact, it will be an opportunity to present our know-how, but also our ambitions: in the French market, our company is undoubtedly the one that will have invested the most in 2022. This fair will also be an opportunity to highlight new ranges of therapeutic lenses, and our portfolio of 14 brands, including 5 new ones since the beginning of the year (Superdry, O’Neill, Caterpillar, Botaniq and Savile Row).
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
