An unexpected exhibitor in the halls of the Agricultural Show: Amazon arrives there for the first time in 2023. The e-commerce giant will have its own stand in the pavilion dedicated to crafts and rural heritage in France. The American group invites itself to the Porte de Versailles behind the window of its “Boutique des producteurs”, a sales space within its market dedicated to French VSEs and SMEs in the agri-food sector.
Launched in 2018, the “Boutique des producteurs” offers cold cuts, cheeses, chocolates, sweets, wines and spirits. It claims 400 producers and around 13,000 references today. “We have the ambition to offer the widest possible range of products,” says Patrick Labarre. Amazon is also attacking the baskets of meats and fruits and vegetables, through butcher shops and cooperatives.
commission on sales
Little known for its food offering, the e-commerce giant wants to convince small businesses to stop by its marketplace instead of opening a live website, betting in particular on the appeal its large clientele can generate. In addition to the monthly subscription of 39 euros, you have to pay a commission of 10% to 15% on sales to sell your products there. There is also the cost of the logistics service if ordered from Amazon.
Source: BFM TV
