In France, 10 million people already consume CBD in all its forms. The number of CBD shops in France has quadrupled in two years and continues to grow.
Player in this market since 2018, CDUCBD is an online store recognized for the quality of its products. The brand now structures a network of franchises in the national territory with always the same qualitative positioning and a strong investment in the image. Meeting with Rubén Bramli, founder of CDUCBD.
Has the legislative evolution released the CBD market in France?
The CBD market has long suffered from legal vagueness that restricted its expansion and caused insecurity for its players.
As consumption increased, scientific research and the structuring of sectors that guaranteed a low THC content changed the vision of the legislator.
As a reminder, CBD is a hemp derivative whose THC content of less than 0.3% guarantees the absence of any psychotropic effects.
On December 29, 2022, the Council of State suspended a government decree, thus again authorizing the sale of CBD flowers.
The clarification of the regulations reassures hemp producers, laboratories that transform the plant into oil or resin, traders and of course consumers.
Research conducted over many years and consumer experience show that CBD has de-stressing, relaxing and positive effects on sleep and certain joint pain.
Much remains to be done to measure the benefits of CBD and the regulatory liberalization of the marketing of flowers will allow the French market to enter a more scientific, less emotional phase.
Who are your customers?
The profiles are extremely varied, the heart of our clientele ranges from twenty to fifty-five years old; older adults are also present, particularly due to the consumption of oils and herbal teas.
CDUCBD markets CBD in various forms to meet all consumer needs. We offer a wide range of oils in various concentrations. They are consumed mainly for their relaxing and analgesic properties.
CDUCBD also offers resins, flowers, infusions, cosmetics.
Our flagship products, however, are CBD flowers and resins.
We must not hide the fact that a good part of our clientele has found in CBD a substitute for illegal cannabis. They thus benefit from the relaxing effects of the plant and get rid of the harmful effects.
CDUCBD has been able to forge relationships of trust with its clients in a very competitive market in which CBD companies and shops have been created unexpectedly, without real know-how.
We choose our hemp varieties in Italy, from farmers selected by our team in the field over the years. The flowers are also processed in specialized laboratories. THC content is strictly controlled.
For the development of our derived products such as CBD oils, we exclusively use supercritical CO2 extraction. This process uses very strong temperature variations and allows the decarboxylation of the cannabinoids in the hemp. The temperature to which carbon dioxide is raised selects the desired part of the cannabinoid spectrum.
More expensive, this method requires a lot of experience, it has no additives or pollutants. This results in a pure, high-quality finished product with no chemical residue. It is also an ecological method that preserves the aromas of the different varieties.
What is the secret of the success of the brand?
CDUCBD sells its products mainly in its online store, in its two stores, in associated tobacconists and resellers.
The heart of our activity is our online store with a very active community that appreciates the quality, the relational side and the unique universe of the CDUCBD brand.
The brand brings together a community of consumers who share the same urban culture. We organize events with many different artists, such as an album launch party for rapper JoySad or a collaboration with Clara Berry, a Parisian model. A variety of flowers was also born from a CBD comedy clip with Kemar, a French comedian.
The covers are worked with bright colors, humor, all with a pop and urban spirit. Each sachet represents a unique story, usually related to the CBD variety in question.
A crucial point is the privileged relationship that we have been able to establish with our farmers. It is essential to offer the best quality at a competitive price. On the other hand, there is the volume effect, because we are also wholesalers. We can offer our customers very attractive prices. The site is regularly animated with commercial offers and a VIP card allows you to get -35% throughout the year on our flowers.
Now we want to turn the brand into a franchise network. A new store will be opening soon in the Île de France.
We anticipate 4 openings per year: a controlled pace in a booming market. Our goal is to guarantee the quality of our products and services while deploying the brand identity in all cultural expressions of street art.
This content was produced in association with SCP. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
