“Anti-waste” offers are attracting more and more customers in supermarkets. Example in a store in Var, where the food is not chosen at random by this customer served by BFMVT: the product is offered at -20%. In the bins, other products are shown at -30%, even at -50%: this section is made up entirely of fresh products close to their expiration date. And therefore it is sold at a lower price.
With inflation, veering into this “anti-waste” department has become a reflex for many customers. The clientele is now “as wide as possible”, confirms Renaud Vulvert, director of the Carrefour Grand Var store in La Valette-du-Var. “Before, we were dealing with low-income customers,” but these products “have become very democratized,” he says.
“I’m leaving with a full shopping cart”
By selling food items at a discount, other stores have even made it their trademark. This is the case of the “Bon Déstockeur” from Gap, in the Hautes-Alpes. “We buy products from supermarkets, with short or long dates”, but also “from factories that have excess stock or damaged pallets”, then “we offer them again for sale at a reduced price”, explains Aurore Astier, a salesperson at the store .
The price difference compared to conventional supermarket products sometimes reaches two or even three euros. A complete success: in one year, store traffic has increased by 45%.
Source: BFM TV
