How was Urban Sports Club born?
Urban Sports Club was founded in 2012 in Germany, before being launched in France in 2017. The two co-founders found that it was sometimes difficult to reconcile professional life and regular physical activity as well as possible: lack of time, too expensive subscription and too much restrictive, sports halls far from the workplace, etc. Therefore, they had the idea to create a flexible, non-binding and unrestricted sports and wellness subscription, which allows you to do more than 50 activities with more than 10,000 members indoors but also for outdoor and online courses, thanks to qualified trainers
Today, we work with VSE, SMEs, but also with large groups and start-ups, because we adapt to the profiles of each one. We are concentrated in 8 main cities, Paris, Bordeaux, Lyon, Marseille, Nantes, Rennes, Lille and Toulouse. Our goal is to extend this network to the entire territory.
What kind of activity can you find thanks to Urban Sports Club?
We now have 1,500 members in France. They offer more than fifty varied activities: swimming, cross-training, climbing, boxing, fitness, yoga, Pilates, dance, etc. Our corporate sports offer is also available in 10,000 sports halls in 4 European countries, an ideal solution for large groups deployed internationally.
What are the benefits for companies?
Urban Sports Club builds the sports and wellness offer according to the needs and budget of the company, to cover all the wishes of the teams. A dedicated portal allows the client to easily manage the records. The company chooses to fully or partially subsidize the subscription of the employee who wishes to benefit from it. In case of co-financing, the remainder paid by the employee remains minimal. The formulas for individuals range from €29 to €159 (premium offer) depending on the activities and the rooms you wish to access. Corporate rates are more attractive than these public prices.
The advantages for the company are multiple: sport helps to reduce stress, to limit cardiovascular and muscular disorders. In short, to feel good about yourself and your head! In a rather gloomy global context, and given the sedentary lifestyle of a part of the population, sport continues to be an effective and simple solution to improve the well-being of employees, their productivity and thus limit work stoppages.
These activities also promote team spirit and cohesion, a fact that is far from trivial, especially since the rise of telecommuting. This subscription is undoubtedly a very attractive benefit for our corporate clients looking to recruit new talent and strengthen employee engagement and motivation.
And for the employees?
Urban Sports Club gives access to a selection of diverse and varied sports activities, but also relaxation. In fact, the offer allows you to benefit from massages, sophrology sessions, meditation, etc. We do not forget about teleworkers, since our partners offer courses online, live or on VOD. An offer that has experienced a real boom during the confinements and that currently occupies about 10% of our activities. This allows you to practice your activity wherever and whenever you want. The subscription is not binding on the employee. So you can decide to stop or pause it whenever you want. For example, in case of vacations, maternity or paternity. Finally, our application allows you to find and book an activity near your home or office, with a single click.
Are the benefits of sport in the workplace sufficiently known?
Corporate sport is booming in France. Therefore, our goal is to promote it to meet the expectations of employees and employers. Many employees who use the subscription in their personal capacity are true ambassadors for their companies to offer the solution as a salary benefit. In addition, the government encourages companies to consider physical activity as an essential point in the world of work. The Savin amendment, adopted in 2020, makes it possible to promote sport in the workplace thanks to a tax exemption. It is a good start and it is important to go further, especially as France prepares to host the 2024 Olympic Games.
If you are interested in the idea of pleasing your employees with an attractive salary benefit that allows them to take care of their physical and mental well-being, visit our website.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
