Tell us about the Norstat France experience.
Norstat France is part of the Norwegian Norstat group. Founded in 1997, today we are one of the largest and most important data collectors for market research in Europe.
We have teams in 15 European countries and our own proprietary panels in 19 European countries. In total, we have access to more than 2 million respondents. Our job is to create high quality consumer and professional panels to collect data.
We work with more than 1800 clients. The largest research institutes, of course, but also with consultancies, direct advertisers or with the academic or institutional world. To give you an idea, Norstat takes more than 10,000 projects a year to more than 9M people questioned.
Our job is quite simple, we provide decision makers in the economic, political and academic world with the essential data for decision making. To do this, we are building panels of consumers and professionals through which we can collect data on any type of subject and thus allow them to make informed decisions.
How has the data collection industry evolved and what are its current challenges?
Our industry has been around for nearly a century, dating back to the 1936 US presidential election.
With the advent of the Internet, Internet surveys have replaced telephone surveys. This revolution now poses certain challenges, particularly in terms of quality. In my opinion, this is one of the biggest challenges of our profession, guaranteeing the quality of the data we deliver.
To ensure this quality, there is one robust method in particular, which is to make it impossible for respondents to self-enroll in panels. In fact, one of the biggest survey biases is asking people who are more inclined to answer for pay than for the interest of the survey itself. That’s what we do at Norstat. We recruit members of our panels through 2 main channels: random phone recruiting for 50% of our panelists and email recruiting.
Our technologies also allow us to ensure and guarantee the quality of our panels. In particular, we verify the IP addresses of our panelists, the speed at which they respond, and the manner in which they respond.
How is Norstat positioned in this market?
The data collection industry is quite a large market, around 2 billion euros worldwide and 40% of the market is in Europe.
Norstat is one of the three most important players in Europe. Beyond online and offline collection, the group regularly develops new technological products. Like Norstat Express, a do-it-yourself tool that allows our customers to create their questionnaire online, send it to our respondents, and collect information in a few tens of minutes.
At the group level, the company has experienced double-digit growth for several years. As far as Norstat France is concerned, we are also experiencing very strong growth with growth of over 370% in the last 2 years.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
