In a time of increasing business competition in many industries, forgoing a viable marketing approach is almost like shooting themselves in the foot for any leader. The Koje agency, which specializes in this field, offers its services to organizations that share this observation, addressing exclusively smaller structures such as VSEs, SMEs and even freelancers.
Koje, who wishes to operate as an external eye for these small entities, can intervene in all sectors of activity. The goal is for the agency to broaden its range of skills to better meet the strategic needs of its clients.
The focus is on brand identity, that is, the elements that allow a company to differentiate itself from the competition, connect with its customers and be known and recognized. The marketing strategy is then addressed, with the aim of optimizing the offer of products or services through different channels to sell more and better.
A directed and personalized service.
For optimal efficiency, the two co-founders of koje have imagined a model that allows them to respond precisely to the needs of each of their clients. Its service is divided into two distinct parts.
A study mission in the first place, during which it is a question of anticipating, analyzing and deciphering the evolution of the market of the accompanied company, which then allows establishing the best strategies for the development of the latter. These studies carried out by koje are personalized according to the client’s needs, before a complete report that aims to be as easy to understand as it is to apply.
Then comes a consulting service, whose specific objective is to support small structures, already established or still in the creation phase, towards the definition of their brand identity and the deployment of the determined strategy.
Again, this support is tailor-made to precisely fit the company’s situation. This adjustment takes place both at the price level and at the support level. Since small businesses mostly represent a vision, it seems natural that the two entrepreneurs would favor sharing and go along with the habits and preferences of their customers.
Offer the best opportunities to small structures
But then, why focus the agency’s activity on small businesses and the self-employed? For the co-founders of koje, the answer to this question is obvious and does not raise doubts or debate. It is clear to them that the large groups are already sufficiently equipped to have a functional marketing strategy.
Additionally, working with organizations with a small workforce gives them an opportunity by helping them shine to their fullest potential. And at the same time, it restores a balance that is often compromised by the reductionist doctrine, even unfair, that wants a small company to be less ambitious than a large group.
By working to popularize marketing in order to make it more accessible, koje also helps VSE managers, SMEs and freelancers to focus solely on their work as business leaders. Through its activity, the agency wants to break the codes and change things by making marketing and its singularities available to as many people as possible. A way to participate in the restoration of a form of equity between small structures on a human scale and large groups.
Koje affirms this view that a small business is first and foremost a dream, a story, a know-how or a passion, and therefore has as much, if not more, to offer than a company with a much larger workforce. Hence the agency’s slogan: “small companies, big ambitions”.
This content was produced with AGENCE DELTA. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
