What were the most purchased brands by the French in 2022?

The French acclaim Herta ham. After already occupying first place last year, Herta remained the national brand most purchased by French consumers in 2022, with 252 million purchases*, according to the latest ranking compiled by Kantar Worldpanel. A figure 2% lower than the previous year for the brand of ham co-owned by Nestlé and the Spanish group Casa Tarradellas.

Another ham brand, Fleury Michon, occupies second place on the podium with 211 million purchases in 2022 (+3% compared to 2021), followed by President and its cheeses with 201 million purchases (-2%). Although these last two brands have changed places, the first three remain unchanged from one year to the next.

Few surprises in the rest of the ranking, dominated by fresh products. Coca-Cola is the fourth most purchased brand, with 186 million purchases, 6% more. Above all, driven by the inflationary context, the low cost spring water brand Cristaline has earned a place in the ranking and is close on the heels of the American giant with a year-on-year increase of 15%, to 185 million euros. shopping.

La Laitière (+2%), Panzani (+2%) and Sodebo (+5%) also benefit from a good price image and their promotion strategies.

Kinder, Amora and Andros fall

Ballasted by the scandal of chocolates contaminated with salmonella, Kinder collapses 12% in 2022, falling below the bar of 100 million purchases. In spring 2022, Ferrero recalled products made at its Belgian factory in Arlon after dozens of salmonellosis cases were reported in Europe possibly linked to the consumption of its chocolate products. Pressured by mustard shortages, Amora is also falling 5%.

The fall is even more brutal for the Andros group. The Andros compote brand is down 18% in 2022, going from fourteenth to twentieth place, while the Bonne Maman jam brand, owned by the same group, is down 8%. Due to a trade dispute with Intermarché, the group’s products had disappeared from the brand’s shelves for more than half a year.

*Kantar Worldpanel calculates the “consumer reach points” of each brand, expressed in millions of purchase acts, by multiplying the country’s population by the number of households purchasing the brand in a given universe and the number of times each household purchases the brand by category during the year. Please note: private labels (MDD) are not studied.