HomeEconomySandwich, hamburger... Despite inflation, the snack market is holding up

Sandwich, hamburger… Despite inflation, the snack market is holding up

The snack market has returned to its pre-covid level. More than 23,000 million euros of turnover as of January 1. But consumers are making concessions due to inflation…

The snack resists. Better still, the sector, which includes bakeries and fast food, posted a turnover of more than 19% compared to 2019 at 23.4 billion euros. Result of the Speak Snacking 2023 study presented ahead of the Sandwich&Snack Show–Parizza, which opens today (April 12 and 13) in Paris. A great resilience according to the director of the show. In addition, there are always more points of sale: 51,500 in France, that is 17% more than in 2019, proof that the sector is booming.

An amazing recovery

A third of restaurateurs have been forced to raise prices to cope with rising energy and raw material costs and 31% plan to do so in the next three months, according to the study. A rise in prices that is not without consequences. Consumers rushed to change their habits. They come less often for half of them, especially in the evening, and are more willing to forgo dessert. The study also shows that it is almost impossible to push them to consumption. Clients seek to please themselves but without extras. Calculator in hand, they estimate the price increase at around 13%. It is only 9% according to professional estimates.

Homemade, the real contender

An abyss between feeling and reality that will push restorers to inventiveness. Because homemade is gaining ground. 48% of respondents already bring their lunch to the office at noon at least once a week, up from just 31% in 2021 according to the Speak Snacking survey. Loyalty program, economic offer, attractiveness of digital terminals, modernization of points of sale, so many parameters that can make a difference.

Author: Hélène Cornet with AFP
Source: BFM TV

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