They contribute to innovation and job creation. However, there are still many obstacles in the way of the success of their business projects, as evidenced by the dazzling success of the French menstrual panties brand, Réjeanne, crowned the best female project on the Ulule crowdfunding platform.
The economic strength of female entrepreneurship
France is no exception to the constant growth of female entrepreneurship. Women entrepreneurs are playing an increasingly important role in the French economy, becoming an essential economic force, creating jobs, stimulating innovation and contributing to economic growth.
Financing full of traps
Despite women’s appetite for business start-ups, much remains to be done to promote female entrepreneurship in France. Women entrepreneurs still face great difficulties in accessing finance, particularly in the high-tech and finance sectors, but the finding holds true in all fields, including those traditionally considered feminine.
Therefore, business leaders have had to show inventiveness to carry out their projects. Faced with inaction from traditional investors, they turned to crowdfunding.
Why does it work?
Gender stereotypes are still very present for the granting of institutional or conventional financing, resorting to crowdfunding to avoid these actors. It is then less about convincing the profitability of the project and its capabilities, but about getting people to adhere to a project.
Sustainable business models
At this point, female entrepreneurship projects are particularly promising. More and more women entrepreneurs in France are working to create socially responsible companies committed to an ambitious CSR approach.
The Réjeanne period panties in organic cotton woven in France are handmade in workshops in Brittany and around Lyon. All fabrics used are Oekotex 100 certified, a certification confirming the promises that period panties are completely chemical free. They offer a healthy alternative to disposable protections, whose composition represents a public health problem addressed in a 2019 ANSES opinion.
A vision
They also respond to an identified need for more sustainable and ecological products for women during their period and favor the normalization of menstruation.
Washable menstrual underwear is reusable for years and represents significant waste savings, when we know that every year 45 billion sanitary napkins are thrown away worldwide.
Market
All this with a fair price that goes from 34 euros to 59 euros and with morphologies all represented from normal panties, to high-waisted panties, through thongs or shorties. Réjeanne’s mission is to reach all menstruating people, regardless of their flow, whether they have heavy, even bleeding, or very light periods.
This is what largely explains the success of the brand on the Ulule platform.
Rejeanne, the French brand of menstrual panties that embodies the crowdfunding success story
Réjeanne was launched with no fewer than 7,574 pre-sales and more than 200,000 euros in funding on the Ulule crowdfunding platform, making her campaign the first of women’s entrepreneurial projects to use crowdfunding. A success story that has managed to arouse the support of menstruating people as new products and innovations are introduced.
Also, I marked her with her collections of culottes de règles de maillots de bain menstruels et de period wear, toujours avec l’ambition de fouler aux pieds le tabou des règles avec des collaborations inspirantes comme celle menée avec Clarisse Agbegnenou, la judokate quadruple champion of the world. This association has given rise to a series of projects: creative initiatives and educational events around the themes of rules in sport, made in France and female entrepreneurship.
Réjeanne has also continued to invest in R&D, which has allowed it to offer menstrual panties that are increasingly effective and adapted to the daily life of menstruating people.
Along these lines, Réjeanne obtained a patent for ABSOLU technology, a new generation menstrual panty that adapts to all flows with its absorption capacity of 6 tampons and its 2 millimeters thickness.
This content was produced in collaboration with Réjeanne. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
