Deprived of distribution in New Delhi, India, the Pernod Ricard group will strike back. “For almost a year, our brands can no longer be distributed in the city of New Delhi and therefore we will take legal action to reverse this decision,” a Pernod Ricard spokesperson said in an interview with BFMTV, confirming information from the press agency. Reuters.
“Like any local business, we have applied for a license,” said the spokesman for the world’s number two spirits. But on Tuesday, the Indian capital refused to renew the license that would allow the group to distribute its alcoholic beverages, a license already suspended for more than six months.
A survey in India
According to Reuters, which explains that it consulted an order issued by the New Delhi authorities on April 13, a federal investigation is underway against Pernod Ricard, suspected of “violations of the Delhi government’s anti-drinking policy.” of ‘alcohol'”. “.
The British media added that the Indian authorities are demanding 250 million euros from the local subsidiary of Pernod Ricard “for having underestimated the value of concentrate imports for several years to limit the amount of rights to be paid.”
Pernod Ricard “does not talk about the merits of the case,” the group responds. the indian market accounted for “13% of the group’s activity” during its staggered 2021/2022 financial year. “Indian turnover increased by 17%” during this period, despite the situation in New Delhi, notes Pernod Ricard.
Source: BFM TV
