LVMH chief executive Bernard Arnault confirmed on Thursday that a contract was being “discussed” after months of speculation that the French luxury giant could become the main sponsor of the 2024 Paris Olympics.
The arrival of the world’s number one in luxury as a top-level sponsor is eagerly awaited, along with five others that have already signed (BPCE, Orange, EDF, Sanofi and Carrefour).
Almost 80% of the sponsorship budget reached by the end of 2022
With about 80% of the sponsorship budget reached by the end of 2022 according to the organizing committee, the arrival of a final sponsor called tier 1 partner or premium partners (after BPCE, Sanofi, EDF, Orange and Carrefour), whose entry ticket It is estimated between 100 and 150 million euros, the organizers would relieve.
The budget of the organizing committee, which represents only a part of the total budget, is based on ticket sales, those of the sponsors and a contribution from the International Olympic Committee (IOC).
96% of private origin, amounted to 4,400 million euros at the end of 2022, an increase of 10%, half due to inflation. It has increased by 600 million euros since 2018.
The sponsors of the Olympic Games are divided into several categories, depending on their level of participation: global partners (members of the TOP program of the IOC), premium partners, official partners, official sponsors.
Global partners include some fifteen groups, including Airbnb, Alibaba, Coca Cola, Intel, Samsung and Toyota.
Source: BFM TV
