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Brochure, sound announcements and murder party: Companies reinvent hiring in the face of a lack of candidates

Given the shortage of labor, companies are betting on original operations to attract the attention of potential candidates.

Companies are increasingly struggling to hire new employees. However, some of them are showing inventiveness to make up for the labor shortage. In the Sarthe, a manufacturer of paper table linen distributed brochures in the mailboxes of neighborhood residents to find potential candidates, reports Europa 1. “Do you want to work close to home? Join the family business,” reads the brochure deposited by La Manufacture de l’éphémère, a company based in the countryside northeast of Le Mans.

According to the manager of the company, an SME that employs 130 people in the production of tablecloths and napkins for the hospitality industry, some thirty CVs were received and three new people were able to join the company thanks to the distribution of brochures. A particular way to publicize the company and its recruitment needs, and not rely solely on the Internet. “Without that, the company did not know about it. However, I am only 17 kilometers away,” he explains to european 1 a newly hired employee through the mailbox operation.

A bus going through France

The SNCF, is based on sound announcements in the stations, explains Opinion. “Fed up with long meetings at your company? Give us your resume,” declaims an audio message among the usual announcements. The railway company, which wants to hire 7,500 people in 2023, will multiply the promotional means to publicize its hiring needs, even going so far as to summon its agents to sponsor family members. As for the urban transport sector, a bus will tour France to meet potential candidates.

A more classic method, but on a large scale: the E.Leclerc stores organized a gigantic “job dating” last March whose objective was to hire 7,000 people in a hundred different trades, from cashiers to butchers to booksellers or accountants . Much more original, a group of Breton businessmen organizes a “murder party” in May reserved for people with a professional project in agriculture, reports the independent messenger. However, the event is only open to 30 people.

Author: bruno jeremy
Source: BFM TV

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