The collective services and catering group Sodexo announced on Monday that it will increase its stake in STH, a provider of ticket sales and travel programs linked to international sporting events, until it is fully acquired. “Sodexo Live!, Sodexo’s sports, events and leisure business, has taken a new step in the implementation of its strategic plan by increasing Sodexo’s stake in STH (Sports, Travel and Hospitality) to 100%”, the group said in a statement. statement.
Sodexo live! has had a stake in STH since 2005, notably offering travel and event programs for the last five Rugby World Cups, the Olympic Games, the Australian Open and Roland-Garros. The group has just bought the shares of the other shareholder, the Mike Burton Group.
Become “the benchmark for creating experiences at major events”
This transaction, the amount of which is not specified, “represents an opportunity for the company to continue its growth and development in the promising travel and hospitality markets with simplified governance,” continues Sodexo. “This opportunity will allow our customers to offer their fans an even more exceptional experience,” said the CEO of Sodexo Live! Nathalie Bellon-Szabo, quoted in the press release. She clarified that the group’s ambition now was to become “the reference in terms of creating experiences during big events.”
Established in 53 countries, Sodexo employs 422,000 people, including around a tenth at Sodexo Live!. For its part, STH is established in the United Kingdom, Japan, New Zealand and Australia, its website specifies.
Source: BFM TV
