HomeEconomyWith its PFG brand, the OGF group dusts off the funeral sector

With its PFG brand, the OGF group dusts off the funeral sector

French leader in funeral services, OGF is modernizing a still austere sector. With the desire to always better meet the expectations of the French, the group is developing tools to personalize the tribute.

In this standardizing market, the OGF group sets an example and is committed to proximity and omnichannel. “As for other sectors, the French want to be able to get information on the internet, list there and continue their buying journey at an agency, or vice versa”, he says. They also seek human and complete support.

Integrating all funeral professions, the group has made it their mission to help these families honor the memory of their deceased loved ones. “Our job is to allow us to design tributes that are like the departed, that bring loved ones together and allow them to celebrate the unique bonds that brought them together”says Fabian de Lacaze.

PFG in figurehead

“PFG has been accompanying the French in their funeral process for almost 180 years and therefore knows their expectations in detail. More and more families are telling us that they are looking for solutions so that the tribute paid to their loved one is more their own and makes sense to them”, testifies Fabian de Lacaze. According to a CSA study for PFG carried out in 2022, 48% of the French would be in favor of a ceremony that deviates from the conventional (colourful, in an atypical place, etc.) and 57% would like to be able to propose a celebration . whose theme would be linked to the center of interest of the deceased.

PFG has chosen to reflect this vision of the profession in its new firm: Celebrate a life. The brand has just presented its new communication platform through a national campaign.

This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.

Author: In collaboration with Open Media
Source: BFM TV

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