There are times when the French do not want to sacrifice themselves, despite the rise in prices and the climate of anxiety. The appetizer is one of them.
With friends or family, organizing an aperitif worries 90% of the French, 32% of whom do it at least once a week according to the Syndicat des apéritifs à croquer.
Despite a challenging economic backdrop, during the rolling year ending March 2023, sales of crackers, crackers, pretzels, tiles, tortillas, soufflés, and other peanuts and pistachios increased by 2.2% in volume after a +1.8% in 2022 during a retail turnover of 2,070 million euros. And it should be noted that these figures do not include chip sales.
This market still seems insulated from inflation. First, because it allows a pleasant moment of letting go and then because the prices of these products remain affordable despite everything. Households dedicate an average annual budget of 70.50 euros to it.
An average annual budget of 70 euros
The product category that benefits the most: salted seeds with 42% of the market, with an annual increase of 4.2% in volume in 2022, ahead of salted extruded products and tiles (38%, +1% in volume ) and crackers/salt wafers (19%, +0.3%).
Another study confirms the resilience of the aperitif: according to the NielsenIQ barometer of the best consumer products and self-service fresh products for the month of April (over a year), the one-liter bottle of Ricard ranks second behind the six- pack of Cristaline water bottles.
The resilience of comfort products
Other comfort products resist inflation. We find, for example, sweets that benefit from the same advantages as snack products and dedicated times such as Halloween. Thus, with 68.2 million euros, sales in large distribution increased by 5.4% in the second half of October 2022 compared to the same period of the previous year.
The same trend for spreads which, however, are quite expensive. Nutella has seen its volumes grow by 6% in the last eight months, compared to the same period in 2021-2022, again according to panelist NielsenIQ.
Source: BFM TV
