Market research firm IDC predicts that all data generated globally will double in just three years. Thus we will create 175 zettabytes in 2025, against 87 zettabytes in 2022 (1 zettabyte = 10^21 bytes). In theory, this gigantic volume of data represents undeniable wealth for companies. Thus, in 2021, Gartner estimates that the exploitation of data had already generated close to 3 trillion dollars of value. However, IDC reveals that only 32% of the data available within companies is used. Therefore, companies are faced with a real paradox! They have a wealth of data, but are struggling to get the full value of it. However, artificial intelligence, that formidable engine of data improvement, is now within the reach of all organizations. To help companies get the full potential of their data and artificial intelligence, Orange Business offers personalized support throughout the project.
The economic risks are enormous, so Orange Business allows companies to develop personalized uses of data and artificial intelligence. Advanced analytics, machine learning, generative artificial intelligence, real-time analytics, prediction, there is no shortage of approaches to creating value! All professions and all functions are involved: predictive maintenance, recommendation engine, fight against fraud, personalized customer service, geomarketing, content generation… The uses are endless and allow decisive performance gains and rapid returns on the investment.
Orange Business supports all your data and AI initiatives
Orange Business thus intervenes in 360 degrees to establish an effective Data & AI strategy for the company. To do this, the group supports organizations in terms of acculturation, training and even imagination to identify the best use cases. It also supports them throughout the implementation, that is, the deployment and integration of technologies, data modeling, configuration of data warehouses and data lakes, etc.
Finally, Orange Business guides its clients in aspects of governance and operation, particularly with data cataloging tools, data visualization, data science, artificial intelligence, etc.
But it is also in the ethical dimension that this support is essential. In fact, the exploitation of data raises many social problems: respect for privacy, sovereignty, the ethics of the use of AI and the environmental impact.
In its approach, Orange Business takes these concerns into account by putting technology above all else at the service of people, to allow them to make the most of their data with confidence.
This content was produced in association with Orange Business. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
