Streaming platform Netflix, long accused of being the gravedigger of cinema, has just forged an unprecedented partnership with three major US darkroom networks, making them the first to screen the second installment in the franchise. of pique.
Glass Onion: A Disagreeing Story, a mystery movie starring British superstar Daniel Craig as a shrewd detective, will hit theaters for a week from November 23 to 29, according to a statement released Thursday. The streaming giant has reached an agreement with three major American movie chains, Regal, AMC and Cineworld, to grant them this exclusivity: platform subscribers will have to wait until December 23 to watch the movie at home.
The feature film will be shown in only 600 theaters, mainly in the United States and in other markets such as Great Britain, Spain, Australia or Germany, but not in France.
a first
This union between the group of Reed Hastings and the cinemas is a small revolution: until now Netflix has authorized incursions into dark rooms for marketing operations at festivals, or to allow its films to compete for the Oscars, but it has never made such a deal. .
“I’m in heaven (…). These movies are made to move the public, and I can’t wait to feel the energy of the crowd,” director Rian Johnson reacted, quoted in the press release.
Netflix had spent more than $460 million last year to buy the rights to the franchise. of piquewhose first part was a great box office success.
win win
Currently, movie theaters are trying to bring back some of the audiences that deserted after the pandemic. On the other hand, the fierce competition between platforms (Disney+, Apple TV+, Amazon Prime Video, Netflix, Hulu, HBO Max) is causing headaches at Netflix. The industry veteran lost almost 1.2 million subscribers in the first half, for the first time in ten years. In this context, the AMC theater network welcomed this marriage of convenience:
“Movie theaters and streaming platforms can continue to coexist,” his boss, Adam Aron, was quoted as saying in a press release, wishing “more cooperation between AMC and Netflix.”
By coordinating the release of a blockbuster like this, “theaters will make more money by having more titles to show and, thanks to the greater cultural resonance these movies can get from a theatrical release, they will ultimately be released to a larger audience.” broad when viewed on streaming platforms as well,” he said.
Source: BFM TV
