The phenomenon something extra Don’t run out of strength. Artus’ feel-good comedy, about two bullies on the run and hiding in the middle of a summer camp for mentally disabled youth, continues to sell out nearly a month after its release.
It continues to lead the French box office with more than 3.4 million spectators, something extra It is even preparing to become the biggest success of the year and of French cinema since the start of the pandemic. The film could even reach 8 or 10 million viewers in the coming weeks.
Proof of this enthusiasm, something extra It has even appeared in the top 10 at the global box office in recent weeks. An exceptional event for a French film. “The week of May 1 ranked tenth, then the weekend of May 12 and 19 ranked eighth,” says Éric Marti, director of Comscore, a company specialized in box office analysis.
“It’s very strange,” insists the specialist. “We were able to see films like ‘Asterix’ in this top. But staying three weeks in a row in the world top is the prerogative of the big titles; generally, these are the big American or Chinese releases, or anime and cinema phenomena. that are out of the ordinary.”
An unusual score
This success is due to the great attendance at regional cinemas and confirms once again the enthusiasm of regional audiences for comedies. According to the specialized site CBO Box-Office, the Parisian entries ofsomething extra They represent only 8% of the film’s overall score, with 276,682 tickets sold in the capital.
The Cinéville multiplex in La Roche-sur-Yon, in the Vendée, is especially a witness to this enthusiasm for Artus’ cinema. With 8,442 spectators the week of May 15 for something extraThe cinema stood out on Wednesday, May 23, among the 580 cinemas in France that screen Artus’ film.
“In a week, something extra Simultaneously last year it surpassed the total admissions of our seven theaters, which was just over 7,000 admissions. “It is an unusual result for this time,” comments Fabien Lécureuil, director of the largest multiplex in the Vendée.
“Our cinema works very well with popular French comedies,” he continues. “Last year, Alibi.com 2 It had 24,000 entries in three months. There, in just three weeks, something extra It has already reached 24,500 entries! “I believed in the potential of the film, but not that the tickets would be sold out three weeks later.”
“The same level of influx as Avatar 2”
Tickets for the film are already selling out in its cinema halls. “People are expectant because last week the sessions were full,” says Fabien Lécurueil. On Whit Monday, the latter had to turn away about fifty people at the 4:00 p.m. session, although they had already announced on social media that the session was full.
“We find ourselves with the same level of influx asAvatar 2“Welcome the operator.”something extra It is already our fifth biggest success in the last 10 years after Avatar 2, The Aries family, The Lion King, star wars 7 AND frozen 2which will soon be surpassed by Artus’ film.”
Western France seems especially receptive to the film. At the Le Chantecler cinema, in Aumale, a city of 2,000 inhabitants between Rouen and Amien, the film attracted 1,600 spectators. “This drains the surrounding communities, of course, but above all it shows the magnitude of the phenomenon,” says David Baudry, distribution director of Pan Distribution, which produced something extra.
“something extra “It works very well in the Great West, from Bordeaux to Normandy, and in the Lyon region,” adds Éric Marti. “Within these regions, we find some places that work very well all year round.”
“In the regions there is a kind of natural reception of films,” continues David Baudry. “We see films as they come, without prejudice and when a film starts to work, it works everywhere. “We are looking for viewers who are not regulars at the cinema.”
“Total adhesion”
The end of the school holidays and the May long weekends have not stopped this enthusiasm for the moment, points out Fabien Lécureuil: “We have already sold 150 of the 500 tickets for the session on Friday at 8 p.m. And we already have around a hundred tickets sold for Saturday.”
“We reached the fourth week with the numbers we expected at its launch,” confesses David Baudry. “It had 90,000 tickets on Wednesday and 80,000 tickets on Thursday, while furious He made 45,000 on Wednesday. We know that the film is there and that we like it. There is total support. “It’s rare to have such blatant unanimity in a film like this.”
How far will it go something extra? If the barrier of four million tickets is surpassed this weekend, anything can happen now, says Éric Marti. “In cinema there is a great rule: beyond 4 million admissions, the film belongs to the public and it is very difficult to estimate how far it can go.”
With the arrival of the Fête du Cinéma at the end of May and then the summer holidays, something extra It will be able to continue until the Paralympic Games at the end of August. “This could increase attendance and interest in the film at the end of the summer,” concludes Éric Marti.
Source: BFM TV
