256 pages and 500 images to prolong the magic. Eras Tour BookThe book about Taylor Swift’s tour, published last Friday, November 29, sold 814,000 copies in the first weekend in bookstores, which coincided with Black Friday.
According to Target, the chain of stores that exclusively sells the book, this figure is approaching one million this Friday. This is the fastest selling book in 4 years. Only Barack Obama did better in 2020 with his memoirs. A promised land, sold 816,000 copies. Eras Tour Book It is also the best-selling music book in 20 years.
Eras Tour Book Therefore, it covers Taylor Swidt’s tour with images of the concerts, but also behind the scenes and sets. It is also annotated with personal impressions of the singer.
Billionaire star and self-publisher
This editorial success echoes the immense success of the singer’s world tour, a tour that began in March 2023 and ends this Sunday. This more than 3-hour show, which reviews Taylor Swift’s 18-year career, is the most lucrative in history, with one billion in revenue.
The star also knew how to take advantage of this tour, which was also available in cinema, with Taylor Swift: The Eras Tour, the recording of the show, which raised $257 million at the box office and is currently broadcast on Disney+.
This book, sold for $39.99, should provide a new source of income for the star who became a multimillionaire thanks to this tour. It should also be noted that the singer, who several years ago decided to re-record her songs, the famous “Taylor version”, to recover the rights, also wanted to retain control of this book, as she had already done for her film. , of own production.
Eras Tour Book in fact, it’s published by Taylor Swift Publications, so it’s self-published. According to the first comments from fans about the typos and errors that characterize the work (some are even printed backwards), perhaps he should have turned to an established editor.
Source: BFM TV
