Lady Gaga’s musical return promises to be in good auspices. ViolenceHis seventh solo album available this Friday, March 7, is taken by two singles that remember their first successes and praised by criticisms as well as fans. Enough to predict this album is a great race after a year of midfron for the singer.
Because the 38 -year -old singer, whom everything smiled at the beginning of 2024, has chained the wet firecrackers in recent months. A movie Who should have affirmed an appointment for the Oscars to make a critical and commercial failure, an album curriculum to accompany this feature film experienced the same trajectory … but with the promotion of this new album, Lady Gaga finds her superstar aura thanks to what can do better: a maximum and delicious pop?
On the roof of the world
Last summer, Lady Gaga appeared at the top of her career. She agitates a global interest when it occurs by surprise during the opening ceremony of the Olympic Games: she is the only American singer who participates in the festivities, signed a performance received there and takes advantage of this extraordinary showcase to trigger the promotion of her seventh album.
Before leaving Paris, he meets his fans in front of his hotel to listen A few seconds extracted from this albumof which no detail was leaked.
These first notes revealed to their Parisian fans suggest an album transported by electro, dance and aggressive sounds. As to take revenge on the disappointment that Your previous album, ChromaticaHe stopped in his impulse for the Covid crisis. Cut for clubs, this album scheduled for the first time by April 2020 had been postponed before launching at the end of May, when all nightclubs in the world were still closed, which deprived him of the influence he should have known.
At the end of August, a few weeks after his performance at the Olympic Games, Lady Gaga signed a new blow to seize the classification with DieA duo-surprise with Bruno Mars that stands out as a phenomenon. To spoil anything, the new film adventures are waiting for him.
Joker, the error in the machine
At that time, Lady Gaga completed the shooting of Joker: Folia with two. In this set of JokerCarton of 2019, acampa the formidable Harley Quinn, a disturbing spouse of Batman’s enemy. And he gives the answer to Joaquin Phoenix, the confirmed superstar of American cinema.
The original film had won the Golden Lion in Venice and won two Golden Globes that two Oscar in 2020, including those of the best actor of Joaquin Phoenix. A record that made Joker 2 One of the most anticipated films at the end of 2024.
Even before launch, the possibility of an Oscar appointment in the best secondary role for Lady Gaga was murmured in the American press. A logical sequel to its promising career parallel to Hollywood, which has already won a nomination in the category of best actress for A star is bornas well as a price for the best original song thanks to Shallow.
Seventeen years after her first album, the singer seems that the ACME of her career. Until the first projections of Joker: Folia with twoThat makes a resounding oven.
Millions of lost dollars
The disaster begins to appear in early September, when the film is presented in the previous view in the Venice Mostra. At the end of the room, the press is unanimous: Joker 2 It is a fault. “It seems that they did a bad movie,” Tance Indiewire. The film is “Without great inventiveness” is regret The world“Repetitive,” he judges the Guardian, “boring and without interest,” sends Fair from Vanity.
The feeling is confirmed with its launch in theaters. After a calamitous start of the American box office ($ 40 million, half less than the first part), the entry figures continue to decrease and the film ends its career with 201 million dollars in income worldwide, far from the billions obtained by their predecessor. By counting advanced production costs, marketing campaign and theaters, Joker 2 It was lost between $ 150 and $ 200 million in Warner Bros.
After such a disaster, the name of Lady Gaga disappears instantly from US predictions for Oscars. When they fall, at the end of January, the singer is not there, and it is Zoe Saldaña who will lower the price for Emilia Pérez In early March.
Height of humiliation, Joker 2 The upper part of the Razzie Awards, a satirical ceremony that rewards the worst of American cinema every year. Appointed in the category of the worst actress, Lady Gaga takes the position of Dakota Johnson, with Madame Web.
Lady Gaga evokes this bitter failure of months later, at the end of January, in the columns of the American Elle.
“Sometimes there are things that people don’t like,” she philosophy. “It’s as simple as that.”
“I think that to be an artist, you must accept that people do not always like what you do. And you continue advancing, even if something has not had the expected effect.”
This film failure is accompanied by another less devastating disappointment: HarlequinAn album released by the singer on September 27, presented as a “complementary album” of the feature film inspired by his character.
Stockings
Lady Gaga returns to her jazz taste, already explored in her two albums with Tony Bennett, taking a series of classics and spraying them with rock.
Inevitably, those who follow the superstar of their pop skill recently respond. Harlequin Enter the 20th place in the American classification, a place that will never exceed. This score with which most artists would dream, is the worst of Lady Gaga’s discography.
Harlequin It was a conceptual album, one step aside in his career, and probably did not intend to make sales figures similar to those of his previous albums. However, among the superstars of its rank, another tested a similar project with more success. When Beyoncé came out The lion king: the giftA album inspired by the movie The lion kingHe reached second place for the best album sales.
In parallel, Lady Gaga officially announces the launch of her seventh studio album. The first extract, Diseasereleased at the end of October and counteracts the failures that preceded it: “Lady Gaga’s new single is more evil and fun than the entire album in Joker“The independent title.
Go back in grace
Faced with this piece of dark electro-pop, accompanied by a clip in which the singer plays several disturbing and extravagant characters, most criticism greet on a return to the music of its beginnings, which made it an important figure in the pop world in the late 2000s.
The return in grace seems complete with Abracadabrasecond single extracted from Violencepresented at the beginning of February. The Charabia du Strain (“Abracadabra, love -o-na-aaa- // abracadabra, blackberry-a-ga-ga-ga // abracadabra, abra-oo-na-“) undeniably remember the winning recipe bad Romance (2009), one of his most emblematic successes, the extravagant and lick aesthetics of the clip sinks us at that time Alexander…
As to remind the young generation of artists born in the pop scene that their place should not take place. Where Katy Perry distorted a similar attempt to return to the basics, Lady Gaga managed to get the attention of the public and the media despite the hard competitions of Sabrina Carpenter, Billie Eilish and other Chappell Roan, muses of young fans of fans of fans of subversion.
“With AbracadabraLady Gaga saved her pop star career, “Variety excites.
However, the attentive eye will notice that the figures made by these first extracts are below those of their sisters. For any American pop star, the simpleOr the first extract of an album, which establishes the tone of the disc, is a crucial element of the promotional process. Those of the last albums of Beyoncé, Ariana Grande or Taylor Swift, were classified first. Disease He could not exceed position 27.
Abracadabra It is in a more promising background. Upon entering the 29th position in the ranking, he managed to climb to the 13th place. And the promotion just begins: in April, Lady Gaga will be one of Coachella’s poster heads, a Californian festival among the most prestigious in the world. The following month, it will provide a giant concert in the legendary Playa de Copacabana in Rio de Janeiro. In addition, the bet of the album Violence It seems to win: to pass the sponge in a short vacuum and remind the world that has made it a superstar.
Source: BFM TV
