After having broken the frequency record for the Stade of France with more than 97,816 spectators during his concert on April 26, Jul had a new success. Marseille rapper exploded all counters selling 123,691 copies of his new album D&P for lifeJust a week after its launch, according to SNEP data.
The 35 -year -old artist signs the best start of 2025 very much ahead of the Focus, In the Earth of the FocusHe had sold 57,000 copies in the first week, in early March.
But Jul also signs with this album the second best beginning of French rap since 2000, behind Civilization Orsan Launched in 2021 (138,929 sales in the first week) and ahead Two brothers Du Duo NLP, launched in 2019 (113,214 sales in the first week).
An ingenious sales system
If you are accustomed to enthroned classifications, Jul, who records an average of between 30 and 40,000 sales in the first week by album, however, he developed an ingenious system to break this album.
To obtain a place to attend its second concert at the Stade Vélodrome in Marseille on May 23, fans could have access to the box office in the previous view at the beginning of April buying a copy of D&P for lifeon CD or on the USB key.
Result, the 60,000 packages that included the album and access to the box office that were approved quickly, allowing D&P for life to be certified Gold Record even before launching in the containers on April 25.
Album sales also took advantage of madness around Jul’s concert at Stade in France, April 26. For the occasion, the rapper had installed an ephemeral store in the Citadium store in Paris, where “Stade de France” special packages were sold, including the D & P disc as an exclusive shirt.
Source: BFM TV
