when Avatar released in 2009, it helped revolutionize modern 3D movies, with almost every blockbuster in tow for years, with the ability for audiences to see them with an added dimension. A lot has changed in the movie business since that time, and the format doesn’t get the same kind of publicity it once did, but according to James Cameron, that doesn’t mean people should perceive 3D movies as “finished”. “. Instead, they have simply been standardized to the point where they are no longer particularly special.
With a new remastered version of Avatar Scheduled for a theatrical release later this month, James Cameron, producer Jon Landau and the film’s stars gathered today for a virtual press conference, and at the event I took the opportunity to ask the director about the influence of the film. movies about modern blockbusters. Cameron explained how the view of the 3D world has changed a lot over the past decade, noting that it hasn’t gone away as much as it has become normal. Says the director,
For most people, 3D seems like a thing of the past, but it’s not quite finished; has just been accepted. Now, this is one of the choices you have to face when you go to the cinema to see a blockbuster movie; so you can choose to see it in 2D and you can choose to see it in 3D, generally these days.
Continuing, James Cameron compared audiences’ relationship with 3D movies to the way the film industry has changed with the introduction of color. At first, there was a great excitement in seeing something other than the normal black and white presentation, but that excitement faded as each film began to be shot in color:
I compare it to color, when color first appeared it was a big deal. People went to the movies because it was in color, you know? And I think in the days of Avatar, people would have seen the movies because they were in 3D. Nobody will see a movie today because it is in 3D. These are all the other factors by which we choose a movie.
Of course, the influence of Avatar It doesn’t just show in the way it influenced the way we watch movies; it has also changed the way films are made. James Cameron was humbled enough to note that his 2009 film wasn’t the first to make massive use of advanced visual effects, but he noted that it was successful in changing the vision of the digital cinema industry, particularly with the key victories at the 2010 Oscars. .Cameron said,
Avatar won the award for best photography with a 3D digital camera. No digital camera has ever won an Oscar for Best Photography before. And then, in two of the next three years, the Oscar-winning filmmakers used the same cameras. So you have three out of four years where the Academy has embraced digital cinematography and those three films, three out of four Oscar winners in four years, were in 3D.
The films James Cameron refers to are those of Christopher Nolan. StartMartin Scorsese Ugoby Ang Lee Pi’s lifeand Alfonso Cuaron Severity. Like all of Nolan’s directing efforts, Start was shot on film, but the other three were done digitally and, as Cameron noted, were released in theaters in 3D.
Studios that distribute films are no longer pushing stereoscopic releases as they once did, but the format is still a great option for local cinema audiences, with many of last summer’s biggest films opening in 3D, including Doctor Strange in the multiverse of madness, Thor: love and thunder, domination of the Jurassic worldYes Minions: The Rise of Gru. Of course, the great 3D movie to be released later this year is James Cameron’s. Avatar: The way of waterand hopes the film’s performance says a lot about the pop culture influence of the original film:
I think [Avatar] it had an impact on how the films that are now accepted and part of the zeitgeist were presented and how they were made. In terms of long-term cultural impact, I guess we’ll see if people show up on Avatar 2.
With the potential to reinvigorate the 3D market, Avatar: The way of water will be released in theaters on December 16 (find out more on our Guide to what we know so far about Avatar 2), but fans of the fledgling franchise won’t have to wait that long to take another trip to Pandora on the big screen. The aforementioned remastered cut of Avatar will be in cinemas from 23 September through ticket sales at (opens in a new tab).
To see all the movies coming out later this year, check out our 2022 Movie Release Schedule.
Source: Cinemablend
