New international consecration for DJ Snake. The French electro musician will perform on the sidelines of the Super Bowl, the most watched sporting event in the United States, on February 12 in Arizona.
The 36-year-old artist will give his show before the start of this American football game, the final of the championship organized by the National Football League. The concert will take place from the bench, as specified by the NFL on Twitter.
An honor in itself, the Super Bowl offers a showcase like no other: the NFL claims 200 million viewers annually. Advertising space is bought at a high price by brands that redouble their inventiveness to offer especially creative spaces for the occasion (last year they paid $7 million for 30 seconds, according to CNN).
international star
DJ Snake has established himself as one of the main figures of world electro in recent years. Born in Paris and raised in Ermont (Val-d’Oise), he gained international notoriety in 2014 with the hit reject why. Since then, she has presented two albums under her name and multiplied collaborations with some of the biggest stars on the English-speaking scene, from Justin Bieber to Major Lazer, including Cardi B and Selena Gomez.
His performance will therefore be added to that of Rihanna, who will offer the traditional halftime show. This concert is undoubtedly one of the most prestigious venues in the world: in recent years Beyoncé, Lady Gaga, The Weeknd and even Shakira and Jennifer Lopez have triumphed there. Last year, the cream of hip-hop came together for a collegiate benefit: Dr. Dre, Snoop Dogg, 50 Cent, Eminem, Mary J. Blige and Kendrick Lamar.
Source: BFM TV
