The Academy of Motion Picture Arts and Sciences, which awards the Oscars, announced it is conducting a “campaign procedural review” of this year’s nominees after an independent film shocked Hollywood with the award.
Every year, the heavyweights of the 7th art undertake a tireless campaign to get their hands on one of these famous golden statuettes. Everyone has their own strategies and tips, but everyone has to follow specific rules.
the film to leslieA portrait of a Texas single mother worn down by life’s ups and downs, it didn’t shine at the box office last spring, grossing just $27,000. The film was not even released in France.
But Andrea Riseborough, who plays the title role, managed to crack the “best actress” nominees last week, beating out stars like Viola Davis.
And this after his talent was promoted on social networks, insistently and at the last minute, by celebrities like Gwyneth Paltrow, edward norton Where cate blanchett. Kate Winslet went so far as to say that Andrea Riseborough had given “one of the best performances” of her life as a spectator.
fair and ethical
Effective campaign or trap? The nomination has been in any case questioned, so the Oscars have been flooded with calls and emails, according to the specialized magazine. variety. On Friday, the organization said it was investigating this season’s campaign, in a statement that it did not mention or directly mention. to leslienor Andrea Riseborough.
“The goal of the Academy is to ensure that the competition for the Oscars is conducted in a fair and ethical manner,” he said.
“We are conducting a review of the campaign procedures surrounding this year’s nominees, to ensure that no rules have been broken and to understand whether changes to these guidelines are needed in a new era of social media and digital communication.” .
The Academy reaffirmed its “confidence in the integrity of (the) voting and nomination procedures”, and its support for “genuine grassroots campaigns for outstanding performance”.
200 votes to be nominated
The Oscars are awarded by the approximately 9,500 members of the Academy of Motion Picture Arts and Sciences, divided among the 17 branches of the industry. That of the actors who total approximately 1,300 voters, a candidate needs a little more than 200 votes to see her name in the casting of the nominees.
In the months leading up to the Oscars, parties and events are organized to promote the films, while their posters populate Los Angeles billboards. Campaigns often orchestrated by specialized companies, at a prohibitive price for low-budget works such as to lesliewho was absent from this circuit.
The decision to open an investigation into the appointment of Andrea Riseborough did not please everyone. Director Paul Schrader, known for writing Taxi driver and outspoken, she said on her Facebook page: “She has my vote. Go ahead and check me out.”
Source: BFM TV
