Disappeared without a trace in the middle of the broadcast, more than 3 months ago, Li Jiaqi, one of the most famous beauty influencers in China, has just reappeared just as suddenly.
It was 7:00 p.m. on Tuesday when Li Jiaqi, the “lipstick king,” reappeared on his streaming show on Tabao, Alibaba Group’s e-commerce platform. Had it not been announced, his return would not have gone unnoticed, as the 100,000 teleshopping viewers quickly grew to 60 million, between 7 and 9 p.m.
He sold $18 million worth of merchandise on that show. No explanation was provided for his absence, notes CBS News. Li Jiaqi seemed to fans of him more modest than usual, also reports the guardian.
The king of the sale of online beauty products had disappeared from circulation after presenting a cake whose shape evoked that of an assault tank during his parade. His show was abruptly interrupted and after citing a technical problem, the influencer simply interrupted his show.
It was June 3, just hours from the anniversary of the Tiananmen Square massacre 33 years ago.
An event that the Chinese authorities are trying at all costs to erase from the country’s history, and that young Chinese born after 1989 are unaware of.
This episode, followed by the censorship work of the authorities on social networks, had of course aroused the curiosity of the influencer’s young audience. There had been many, on Weibo, to wonder about the reasons for the interruption of the program and the disappearance of Li Jiaqi.
Source: BFM TV