End of the wait for Ninho’s fans. The rapper has just formalized this Wednesday the release date of his fourth album NEITHER, scheduled for June 30. A first excerpt from this new album, 25 G, is already available with a clip on YouTube.
The 27-year-old artist shared on Instagram the cover of his future album, produced by photographer Fifou. We see Ninho holding a photo of him as a child, with headphones in his ears.
Private show in Paris
To accompany the release of this album, Ninho and his team have relied on an unprecedented promotional strategy. The rapper’s audience will have the opportunity to attend a unique private show on June 28 in Paris.
But to access it, these fans will have to wear a “connected” sweatshirt or T-shirt with an NFC chip, which once scanned will serve as a ticket to Ninho’s concert. These special garments, available in limited quantities, have just gone on sale this Wednesday at the artist’s official store.
This album marks the return of Ninho a year and a half after the release of his last album, jeff, certified triple platinum. He came second best selling album of 2022 behind Civilization from Orelsan.
Because Ninho is one of the most popular artists of his generation: in February 2022, this record holder on the French scene became the first French artist to exceed 200 certified singles.
Source: BFM TV
