“The more we try to quit smoking, the more we are more likely to succeed.” A new government campaign was presented to smoke to quit smoking this Tuesday, with an “unprecedented association” that is none other than the television program Koh-Lanta transmitted on the private channel TF1.
In a press release published on Tuesday, February 18, the health authorities justified this collaboration by evoking a program that “transmits strong values” such as “perseverance” and “resistance.”
As of next Sunday, two points of 30 seconds will be transmitted during the program, in which a former smoker and a former candidate of Koh-Lanta I will talk about the attempts to quit smoking, with the support of the host of the game, Denis Brogniart.
“We find the same lever as the campaign: the assessment of attempts to quit smoking, as part of a process towards the final judgment,” explains the National Health Agency.
“Encourage to persevere at the smoking stop”
This staging between the winner and an old smoker makes possible “strengthening identification.” The former smokers “will explain that they made several attempts before success,” said the Public Health Press statement France.
With this campaign, it is not just about remembering the importance of fighting this scourge, but above all encouraging to persevere in quitting smoking, “added the National Public Health Agency.
Publication in social networks, advertising places … Several other distribution channels will be planned to carry out the prevention campaign.
30,400 French die every year for Pabigism
As a reminder, almost one in three French declares smoking, according to a SPF study published in November. Smoking had registered a clear fall in France at the end of the 2010, after more than a decade of Anti-Tabac campaigns, but the movement was interrupted at the time of the Cavid pandemic.
Since then, the figures have tended to stagnate, despite the encouraging elements, in particular the decline, in 2023, of the French declaring smoking daily.
Tobacco remains the main risk factor in lung cancer, which is the deadliest with 30,400 deaths every year in France and more and more women.
Source: BFM TV
