The end of a true-false suspense. Jordan Bardella has just been appointed president of the National Association with 84.84% of the votes of party members, well ahead of Louis Aliot, his competitor.
It is the first time since 1972 that a member of the Le Pen family has not won. The MEP must now revive the militant apparatus and prepare for municipal elections, while he refines the party’s demonization strategy for 2027.
• Recruit new activists
The former presidential candidate may have obtained 41.45% of the vote against Emmanuel Macron and 88 deputies in the National Assembly, the number of militants remains very low for a party that “presents itself as the first in France”. As of mid-October, 40,000 activists were up to date on their dues, according to current values, with federations often seen as empty shells by management. According to our information, 12,000 new French took out their card to participate in the congress vote.
Enough to push Jordan Bardella to speed up the structuring of the party, relying on deputy Edwige Díaz, who should be in charge of the local squad.
• Raise new faces
The new head of the RN must also ensure that new media figures emerge. A party official has judged that the “new deputies are mostly very good”, the movement must at all costs be able to get spokespersons to occupy the media field.
Among the favorites is the parliamentarian of Gironde, Laure Lavalette or the elected representative of Moselle, Laurent Jacobelli. A time considered for this mission, Grégoire de Fournas, severely sanctioned by the National Assembly after racist comments made in the National Assembly, should not be one of the lucky ones.
Therefore, Jordan Bardella should launch a school for executives that will include, in particular, online training that should be supervised by the pollster Jérôme Sainte-Marie. An ideas center will also be headed by Gilles Penelle, who had already been responsible for selecting internal candidates during the last legislative elections.
• Relaunch a youth movement
After several years of dabbling with the National Youth Front, which did not change its name after the change to the National Group, Jordán Bardella, who made his political debut there, should be willing to get it going again.
Among the names circulating to take the initiative, some cite Pierre-Romain Thionnet, one of Jordan Bardella’s closest collaborators in the European Parliament.
• Succeed in the Europeans and win town halls
After winning the last European Championship with 23% of the vote, one point ahead of the presidential majority, Jordan Bardella wants to do better. “We must overcome the symbolic cap of 30% in 2024 for these elections. This will allow us to remove certain psychological blocks for future presidential elections”, explains one of Marine Le Pen’s closest advisers.
Another key objective before 2027: win municipalities. At the moment, the party runs a single city with more than 100,000 inhabitants: Perpignan, run by Louis Aliot, Jordan Bardella’s competitor during the internal competition. “We clearly tell ourselves that we can have 50 cities, even territories of a certain size,” explains a deputy. In the viewer, municipalities of Hauts-de-France and of the Provence-Alpes-Côte d’Azur region.
“His mandate is actually very simple and very complicated: he must do everything possible so that the party and its local roots lead Marine Le Pen to the presidency of the Republic,” deciphers another deputy. Jordan Bardella now has 5 years to go to take the bet.
Source: BFM TV
