“I’m really doing this for the public,” influencer Anthony Mateo wryly promises, in a video revealing his first tattoo. For the public, or to make fun of the General Directorate for Competition, Consumption and Fraud Prevention (DGCCRF), who is targeting it for deceptive business practices?
Because, for a first tattoo, the one chosen by the influencer with more than a million subscribers on Instagram is not trivial: it is the word “sponsored”, attached to the hashtag of rigor.
He presented it this weekend of June 10, in a TikTok video taken up on his other social networks, ensuring that it is a real tattoo. The images show a tattoo artist working on the influencer.
Anthony Mateo is one of the influencers who has been flagged by the DGCCRF for deceptive business practices, along with a dozen others. All were forced to post a “punitive” message on their social networks.
The reproaches made against him are the following: “He does not indicate the commercial intention of his publications for advertising purposes” and “gives the impression that a hyaluronic acid injection service performed by a beautician who does not have the quality of a doctor is lawful while it isn’t.”
While the other influencers, such as Capucine Anav or Simon Castaldi, immediately complied with the DGGCRF’s request, Anthony Mateo took a week to publish the message. Indeed, he had passed his Instagram account privately to avoid punishment.
Source: BFM TV
