The French continue to distrust the recommendations of influencers. Although the law governing their practices has just been enacted, the majority of French people – precisely 70% – view influencers and their practices in general with a bad eye, according to a survey carried out by Harris Interactive for the Cetelem Observatory.
A number that tends to decrease among the youngest, since only 42% of people between the ages of 15 and 24 state that they have a negative opinion, according to this survey carried out on 1,001 people aged 15 and over. A phenomenon that is probably explained by the popularity of social networks, the playground of influencers, among the youngest.
Mistrust of the products
Regarding consumption, only 30% of those surveyed say they trust products recommended by influencers, but 24% of them still say they have bought a product after seeing it in a publication. Yet nearly three-quarters of shoppers read brand name product reviews before making a purchase.
Figures that can be put in resonance with the recent warnings of the General Directorate of Competition, Consumption and Fraud Prevention, which recently incriminated a few influencers for deceptive commercial practices, and in particular regarding the recommendation of misleading, unnecessary, even dangerous products. . .
Paid, but not stable
The survey also indicates that 50% of the 15-24 respondents show an “appetite” for influencer status. A fairly young trend since, as expected, only 4% of the elderly have the same opinion.
More generally, being an influencer is considered a profitable job by 81% of those surveyed, although only 34% of them believe that this status provides financial stability.
Ultimately, the French remain generally wary of this status, after all, they are very young. An opinion that could change with the entry into force of the influencers law, promulgated on June 10. This is intended, in particular, to limit deceptive practices and scams and thus better protect consumers.
Its implementation has already become small, following the example of the personalities accused of deceptive commercial practices or by the mandatory inscription of the mentions “advertising” and “retouched photo” in the photos published by people who respond to the influencer statute.
Source: BFM TV
