Already 85% of Internet users are aware of the existence of generative artificial intelligences such as ChatGPT. 51% of them have tried them and 73% of those who know them trust the content they produce, according to an online survey conducted by Capgemini in North America, Europe and Asia in April and published on Monday, June 19.
This very high level of trust, similar across all age groups, is accompanied by an indifference to potential risks, be it cyber-attacks and “deepfakes” (highly realistic, digitally manipulated images).
For the 70% of Internet users who know them, generative AIs are becoming their preferred tool for seeking recommendations on products or services, instead of search engines.
Finance, medical advice
In detail, 53% trust them to help manage their finances, 67% for diagnostics and medical advice, and 66% are ready to use them for advice on personal relationships or life projects, particularly baby boomers ( 70%). according to this survey of 10,000 people over 18 years of age.
But 49% are not concerned about generative AI being used to create false information and only 34% are concerned about its ability to create phishing emails (phishing, to carry out cyber attacks). Only 33% are concerned about copyright issues and 27% about the use of algorithms for counterfeiting.
Internet users who frequently use generative AI are still very small: for the conversational function, the most used, only 7% use it several times a week and 8% several times a day. The degree of user satisfaction amounts to almost 90%.
misunderstood risks
Additionally, 43% want businesses to use generative AI to engage with them, 70% want recommendations for new products and services, and 64% are willing to make purchases based on it. Also 67% believe that generative AI is capable of offering personalized recommendations in terms of fashion and interior decoration. Favorable opinions with no significant difference between age groups, says the study.
“Consumers around the world are remarkably aware of the existence of generative AI and have embraced it massively, but how this technology works and the associated risks are still very poorly understood,” Niraj Parihar of Capgemini said in a statement. press. .
Since the launch of chatGPT in late November, preceded by AI generative images like Dall-E a few months earlier, this on-demand content production technology has sparked excitement around the world but also fears about “hallucinations” and information false that they can generate without notifying the user.
Source: BFM TV
