The American art collective MSCHF sold a microscopic version of a suitcase, inspired by Louis Vuitton’s OnTheGo model, for $63,000 (approximately 58,000 euros). According to the MSCHF, the case is “smaller than a grain of salt and narrow enough to fit through a pinhole.”
With the naked eye it is possible to notice that the suitcase is fluorescent green and has handles, but the details are only visible through a microscope. The product was manufactured using a 3D printing technique and arose as a criticism of luxury bags, which have less and less space.
“There are big bags, regular bags and small bags, but this is the last word in bag miniaturization,” an Instagram post read.
View this post on InstagramA post shared by MSCHF (@mschf)
“I think that suitcases are a fun object, because they derive from something rigorously functional (…), but today it has become a jewel,” said the creative director of MSCHF, Kevin Wiesner, quoted by The New York Times. .
The sale was made on the platform. online Joopiter auction house, founded by American record producer and designer Pharrell Williams. Although he is also the current creative director of Louis Vuitton, the art company has not sought permission to use the brand’s logo.
“We follow the philosophy of ‘ask for forgiveness, not permission,'” defended Kevin Wiesner.
“Pharrell loves big hats, so we made him an incredibly small bag,” she added.
The MSCHF, founded in 2019 and based in Brooklyn, New York, has benefited from the irony and controversy of consumerism.
Recently, in 2021, the group was sued by Nike for the unofficial use of the brand in the production of “Satanic Sneakers”, a collaboration with the artist Lil Nas X. Inspired by the Nike model 666, the sole was red like drops of blood and had written “Luke 10:18”, referring to chapter 10, verse 18 of the Gospel of Saint Luke, where it is written that Satan was thrown from heaven.
Using the “freedom of expression” argument, the art company also launched “Sapatilhas de Jesus” in 2019, aiming to ridicule the culture of collaborations between sneaker brands and companies from other sectors. The shoes, with a cross on the laces, a biblical verse and holy water from the Jordan River on the sole, cost four thousand euros and were all sold.
Source: TSF
