HomeTechnologyYouTube Music launches "Samples" to quickly discover new music

YouTube Music launches “Samples” to quickly discover new music

YouTube Music is launching a feature to discover new music through short video clips. A tool reminiscent of TikTok.

After TikTok videos, Instagram Reels or YouTube Shorts, now it’s time for samples. Youtube music decided to launch this new tool, which can be translated as “Samples”, which will allow users to discover new songs, thanks to a feed fed by short excerpts of video clips.

Gradually rolling out to all users of the service starting August 15, Samples promises to personalize the content displayed according to the tastes of each music lover “so there’s always something new to listen to, whether it’s the latest release from an artist or a well-known artist.” “possibly appreciated, as explained by the platform in a blog post.

YouTube, new follower of the short

Just like TikTok, or even the shorts offered by YouTube for several years, the samples will also be viewed vertically with a swipe from bottom to top to discover a new recommendation.

This new tool will allow users to add a song to their playlist, but also view the clip in its entirety or consult a more complete page about the artist. The extract can also be retrieved by an Internet user who wishes to make a Short Film. A way for YouTube to also stop the flight of music lovers towards TikTok, which over time has become a prescriber in terms of musical discoveries among the youngest. A trendsetter and star, the Chinese network has in particular allowed the most discreet artists to exploit the view counters later on YouTube.

YouTube does not specify how these short excerpts are produced, whether they are chosen by the artists or selected automatically, for example, thanks to artificial intelligence. The platform limits itself to pointing out that beyond video clips, you can also view live performances or short films in the sample thread that is offered to Internet users.

The short format seems to have thus become the new fashion on YouTube. A strategy that seems to pay off despite the tough competition in this sector. The platform ensures that two billion users watch Shorts on YouTube every month. By comparison, TikTok claims over a billion users worldwide.

Author: julie ragot
Source: BFM TV

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