Surely Elon Musk was hoping to draw the crowds with the arrival on August 8 of the first Twitter “payrolls”, now X. Because from that day on, subscribers to X Premium (ancestor of Twitter Blue) can expect to be paid by the platform. . in exchange for popular tweets. From a few tens to several thousand euros, many have assured that they dream of the same financial destination.
Except that it seems that this has not been felt in the number of subscriptions. According to data compiled by researcher Travis Brown and noted by Mashable, the social network would only gain an average of 16,000 subscribers each week for a month and a half.
Only 827,000 subscribers
This is certainly more important than before, where the average fluctuated between 7,000 and 15,000, but in the end, only 94,000 new subscribers signed up for the X Premium program, between July 1 and August 10.
In total, more than 827,000 X users are already subscribers to the paid offer of the social network. Users who can benefit from many advantages, the most recent being access to the TweetDeck management tool, renamed X Pro, which can no longer be used without paying.
Therefore, the number of subscribers remains derisory in view of the more general figures announced by Elon Musk. According to the owner, X today claims no less than 530 million monthly active users. So this brings the percentage of paying users to just… 0.15%.
Therefore, this number of paying subscribers could ultimately call into question the entire compensation program put in place by Elon Musk. Because today, the program requires at least 5 million views on tweets in the last three months to aspire to recover about 10 euros.
Except the owner has warned: now only certified account views count in the calculation. And with around 827,000 subscribers, users will have to fight harder to reach the necessary 5 million.
And yet, according to data compiled by Travis Brown, 37% of X Premium subscribers would currently have less than 500 subscribers and therefore would not be eligible for the compensation program, which requires this half a thousand subscribers, not counting the 5 million views on tweets. . Which may make Elon Musk expect less spending for this famous compensation program.
Source: BFM TV
