Clothes taken from a video game. This was observed by those present on September 30 during the Loewe fashion show at Paris Fashion Week. The Spanish brand surprised with a t-shirt, sweatshirt and pants inspired by Minecraft.
An increasingly digitally inspired fashion
In the photos from the show, she also takes a brief moment to realize that these are, in fact, the clothes worn by the models and not a photo montage. This trompe l’oeil effect stands out in the midst of the dozen styles offered by Loewe for the Spring-Summer 2023 collection.
The world of fashion is increasingly inspired by the video game industry. Bridges seem to be emerging between these two worlds. In September 2021, the players of Fortnite seen a collaboration with Balenciaga to offer brand-designed outfits for in-game purchase, recalls The Verge.
More recently, it is through the emergence of metaverses that haute couture brands have entered the digital world. Gucci has thus created a city in his image in the virtual world of Roblox. Clothing collections have also been put up for sale in NFTs (digital tokens), especially from Meta, to customize the avatars with which people are represented in these spaces. Adidas had done the same in December 2021 in the game the sandbox.
Source: BFM TV
