Coca-Cola is investing in the field of artificial intelligence (AI). The American company has announced the limited edition marketing of “Y3000 Zero Sugar”, a new drink. A drink whose recipe was developed in collaboration with an AI, reports CNBC.
First, Coca-Cola researchers collected “top flavor preferences and trends to understand what consumers imagine and think the taste of the future will be,” a company representative told CNBC. Information that was then analyzed by Coca-Cola’s artificial intelligence to “help develop flavor profiles and associations.”
“The taste of a Coca-Cola of the future”
AI was also used to develop the can’s futuristic packaging, which features a pixelated logo and chrome colors. “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines the taste of a Coca-Cola of the future and introduces innovative experiences to explore the future,” said Oana Vlad, senior director of global strategy at Coca-Cola . in a press release.
A year ago, the American brand had already offered “Coca-Cola Zero Sugar Byte”, a virtual drink available in the video game fortnite which then launched into reality. More and more brands offer virtual products. Some direct their strategy especially toward metaverses, these three-dimensional virtual spaces.
Source: BFM TV
