The Disney+ streaming platform follows in the footsteps of Netflix and also launches the end of password sharing. Canada is the first country to pay the price: Canadian subscribers received an email on September 27 telling them the news, reports the specialized media The Verge.
Thus, as of November 1, it will no longer be possible to share your password with a person outside your home, under penalty of seeing your account temporarily or permanently banned.
The conditions of use of the platform, in its Canadian version, have already incorporated these new rules. It now says “You do not have the right to share your subscription with people outside your residence,” as well as a note indicating that Disney+ may analyze account activity to detect such practice.
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The company did not detail its analyzes to identify the “scammers.” Bob Iger, CEO of the Disney group, indicated however that he had “the technical means.” It is always possible to add a new subscription, for a higher price.
No details have been provided in this regard, but everything suggests that Disney+ will not limit these new restrictions only to Canadian subscribers. Last August, the platform had already stated that it was seriously considering this issue. It will also launch, starting November 1, a cheaper offer with advertising, like the one Netflix has offered since last October.
Netflix, Disney+’s big competitor in the streaming market, ended password sharing almost a year ago. Testing began in Latin America, spread to several countries and then to France from May 2023. At the same time, the platform also offered a cheaper offer with advertising.
These new rules come in a tense context for the two companies, which are fighting to show interesting results, but also to retain their subscribers. In the second quarter of 2023, Disney+ lost subscribers for the third consecutive quarter. However, the end of password sharing appears to have been beneficial for Netflix, which has since seen a resurgence of more than six million subscribers.
Source: BFM TV
