In the X (formerly Twitter) menu, you can now choose between three plans: Basic, Premium (formerly “Blue”) and Premium+, respectively, at $3, $8 and $16 per month. In addition to the benefits included in the Premium plan, Premium+ subscribers will benefit from better exposure of their messages (more chances of being read and generating reactions) and will no longer see advertising.
As for the cheapest option, it includes basic editing tools (the ability to edit a message or publish longer videos, among others), and two-factor authentication, but not access to creator tools (which allow you to get paid) or the certification. of the account with the famous blue check mark.
A crucial moment for the platform
The Blue subscription, launched chaotically in the months after the Tesla boss acquired the company, aimed to diversify revenue sources and democratize the user certification system. The blue check mark, which was previously free but reserved for authenticated and known accounts, became paid but open to everyone.
Between this method and the sharp reduction in content moderation, the platform has become more confusing, with many supposedly certified fake accounts spreading false information or rumors. Many advertisers abandoned X, to the point that its value fell to $20 billion and advertising revenue was cut in half, according to Elon Musk.
And the network could be paid for everyone: in New Zealand and the Philippines, new users already have to pay a dollar each year to be able to post messages. The idea is to discourage the registration of “robots”, those automated accounts that can be used to artificially amplify political messages, for example.
A WeChat-style SuperApp project
The billionaire hopes to transform the platform into a universal application, based on the WeChat model in China, that serves as both a messaging and online payment service. Started testing by adding a tool to make audio and video calls directly from X.
On Friday he wrote “Freedom” on his profile, republishing his message from a year ago after the acquisition: “The bird is free,” in reference to Twitter’s blue bird, now disappeared.
Source: BFM TV
