Magali Berdah, whose powerful influencer agency Shauna Events is accused of using deceptive marketing practices, calls in a column published in the JDD Sunday to better regulate product placements on social media.
Oversee product placement.
“While the distrust of the French towards the world of influence continues to grow, the rules are struggling to adapt,” stresses who is regularly attacked with virulence on social networks, in particular by rapper Booba.
The latter filed a complaint for deceptive business practices allegedly committed by Shauna Events, which led to the opening of an investigation in September.
on the pages of JDDMagali Berdah denounces the scams of certain influencers while defending their practices.
“Each scandal reduces confidence in our professions and tends to reinforce in public opinion the idea that personalities seek to deceive them, he continues. This is one of the great paradoxes that surrounds the product placement: the subject is common news. However, regulation is struggling to emerge”.
“Transparency with the State regarding the brands we work with”
The Minister of the Economy, Bruno Le Maire, promised at the end of September to bring together all the influencers and players in the sector (advertisers, online markets, etc.), in order to “define clearer and stricter rules to protect the consumer”. “I make it an absolute priority,” he said in an interview with Brut.
In the JDD, Magali Berdah calls on leaders to “force the world of influence to abandon its dark practices.” “For our part, we need to be transparent with the state about the brands we work with,” he says.
Targeted on social networks, Magali Berdah had filed a complaint and obtained the opening in June of an investigation at the National Center for the Fight against Online Hate (PLNH) of the Paris Court of Justice.
Following this complaint, 11 men and one woman will be tried in 2023 in Paris on suspicion of “cyberbullying” against her.
Source: BFM TV
